Legend to set up motorcycle assembly line in Dubai

Legend Holding Group is expanding its automotive operations in Dubai’s Jebel Ali Free Zone (Jafza) by adding a motorcycle assembly line.

The facility will produce up to 10,000 electric and petrol units a year for GCC markets, the Dubai Media Office reported, citing a company statement.

Legend Holding will invest AED500 million ($136 million) to expand its regional headquarters by 1 million square feet, serving as the primary base for vehicle storage, preparation, distribution and after-sales operations across more than 100 markets.

The new complex will support Dubai’s goal of expanding advanced manufacturing and attracting high-value mobility projects.

Construction of the complex will be completed in two phases: a 5,000-vehicle space in April 2026, followed by a multi-storey facility capable of handling over 20,000 vehicles by January 2028.

“Establishing our new headquarters and logistics complex in Jafza is an important step in our global expansion,” said Legend Motors general manager Nagaraj Ponnada.

“The Dubai hub will strengthen our distribution network, improve efficiency and support the next phase of its growth,” he said.

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Dubai Auto Market, Jafza’s automotive cluster, is home to 940 companies.

The 22-million-square-foot project is being developed by DP World and is expected to handle more than 800,000 vehicles annually.

Last month Legend Holding announced an AED300 million investment to set up a  mobility and green energy solutions facility in Dubai Industrial City, part of Tecom Group.

The facility is expected to become operational in 2027 and will create more than 700 jobs.