IGC Loyalty, the retail innovation company redefining interactive shopping experiences, today announced the official launch of Send a Heart, now live on both major app stores under the name IGC Loyalty. The platform has recently been approved by Apple’s App Store and Google Play, marking a major milestone in its global rollout. Send a Heart is powered by MegaMall.tech, IGC Loyalty’s retail channel for large-scale digital pop-ups, allowing both businesses and individuals to engage customers and loved ones in real-world spaces.
Send a Heart introduces a completely new form of digital gifting: users can place a floating digital pop-up Heart anywhere in the world, appearing inside the recipient’s camera view as an AR-style marker. Whether sending a message to someone across the world, across town, or just outside their favourite café, Hearts unlock with a tap to reveal personal messages, clues, promotions, or surprise moments.
Place a Heart in Seconds, No Tech Skills Needed
Placing a Heart is as simple as tapping a location on the in-app map, entering the recipient’s name, and letting the platform auto-generate a clue to guide them. Every new user — whether an individual or business — receives five free Hearts to try immediately.
Global Testing Team Ensures Real-World Reliability
To ensure seamless performance worldwide, IGC Loyalty has deployed:
currently validating AR placement, clue accuracy, map behaviour, and redemption flows across dozens of cities, landmarks, and environments.
Transforming Retail Discovery with MegaMall.tech
Send a Heart is powered by the same technology that drives MegaMall.tech, IGC Loyalty’s retail channel for large-scale, real-world digital treasure hunts. The core mission:
Enable retailers to place digital pop-up experiences outside their storefronts to attract and engage new customers.
Retailers can instantly deploy:
All designed to drive foot traffic, build brand engagement, and offer a next-generation retail experience.
Founder Spotlight: Simon Church, CEO of IGC Loyalty
Simon Church, the founder and CEO behind IGC Loyalty, brings decades of global business experience to the project:
Church’s vision blends emotional, human interactions with modern retail discovery — making digital gifting and retail engagement meaningful, fun, and instantly shareable.
A More Connected Way to Gift & Discover
“Send a Heart brings emotion, fun, and discovery back into the real world,” says Simon Church, CEO of IGC Loyalty. “It lets anyone deliver a moment of magic anywhere on Earth — while giving retailers a powerful, gamified channel to engage new customers.”
The IGC Loyalty app is now available on both:
