Tether Moves to Take Control of Juventus Football Club

• Tether has formally moved to gain control of Juventus through a full takeover bid.
• The move highlights crypto firms expanding from sponsorships into direct football club ownership.

Tether’s move to take over Juventus is now entering a more serious phase. The world’s largest stablecoin issuer has submitted an all-cash bid for a majority stake in the Turin club. The bid comes in at roughly €1.1 billion and is focused on the Exor-held block of shares, long anchored by the Agnelli family’s century-old stewardship of Juventus.

Tether Signals Control Ambitions With Majority Juventus Bid

The offer includes the purchase of approximately 65.4% of Juventus shares at a price of €2.66 per share. This figure is above the market price before the official submission and signals a clear intention to take operational control of the club. Previously, Tether had already amassed a minority stake in Juventus, reaching double digits, making it the second-largest shareholder after Exor.

However, the response from the former club has been rather cool. Exor has insisted that Juventus is not for sale and that the Agnelli family’s ownership is not in a position to sell. The message underscored that, for now, the deal sits squarely in a difficult negotiating phase.

Behind this maneuver, Juventus’s financial condition is a crucial factor. The club hasn’t recorded an annual profit for a long time, and its business performance is often pressured by operational costs and fluctuating on-field performance. This situation opens up space for investors with a long-suffering approach and a different approach than traditional owners. Furthermore, the acquisition offer also includes a commitment to invest up to €1 billion to strengthen the club’s foundations after the takeover.

The shift lines up with a wider pattern, as crypto firms push past simple sponsorships and step into owning major real-world assets. Juventus, with its global following and deep legacy, fits neatly into that approach.

On the other hand, on December 10, we reported on the launch of QVAC Health, a platform that unifies fitness and health data through device-based AI. The system combines biometric readings, training logs, nutrition, and medication reminders in a single encrypted interface that remains active even offline.

At the end of November, we also highlighted the purchase of 26 tons of gold during the third quarter of 2025, surpassing the accumulation of global central banks during the same period. The more than 50% increase in gold prices this year has contributed to the tightening of physical supply in the market.

Additionally, on October 25, we reported on a Tether partnership with Rumble to introduce a Bitcoin tipping feature for creators. The feature is scheduled to launch this December.