Visa Launches Global Stablecoins Advisory Practice to Support Institutional Strategy

TLDR

• Visa introduced a Stablecoins Advisory Practice through Visa Consulting & Analytics to guide institutions in adopting stablecoins.
•  The offering includes training, strategy planning, use case evaluation, and technology integration for stablecoin implementation.
• Visa’s global consulting network delivers tailored recommendations and regulatory insights to banks, fintechs, and businesses.
•  Navy Federal, Pathward, and VyStar have already joined the initiative to explore stablecoin opportunities for their members.
• Visa supports over 130 stablecoin-linked card programs across 40+ countries and continues piloting stablecoin-based payouts.

Visa has launched its new Stablecoins Advisory Practice to guide institutions on strategy, implementation, and market adoption. The service is offered by Visa Consulting & Analytics (VCA), targeting banks, fintechs, merchants, and businesses of all sizes. The firm aims to accelerate stablecoin integration across global payment systems.

Visa Builds Stablecoin Services Through VCA Offering

The Stablecoins Advisory Practice is part of VCA’s effort to support growing demand for blockchain-based payment innovation. It includes training, strategy development, and go-to-market planning. Visa said clients would receive tailored recommendations on stablecoin adoption. The offering also supports technology enablement for stablecoin integrations. Use case sizing is included to help firms evaluate deployment strategies.

Visa plans to expand adoption across a wide range of payment use cases. “Having a comprehensive stablecoins strategy is critical in today’s digital landscape,” said Carl Rutstein, global head of VCA. He added that clients trust Visa’s ability to navigate change across evolving financial systems.

The program leverages a network of global consultants and product experts. The service includes a new Visa University course focused on stablecoin trends and infrastructure. VCA’s consultants will work with each business to customize strategy. The program also helps clients understand emerging regulatory standards.

Banks and Businesses Join Visa’s Stablecoin Push

Several financial institutions have already joined the new initiative. Navy Federal Credit Union is evaluating how stablecoins could benefit its members. “We are exploring innovations that strengthen financial health and convenience,” said Matt Freeman, senior vice president of the credit union.

Additionally, Pathward is collaborating with Visa to evaluate the use of stablecoins. “Visa’s team delivered impressive work, insights, and actionable recommendations,” said Anthony Sharett, president of Pathward. He emphasized that stablecoins may offer valuable solutions for financial services.

VyStar, a participating credit union, credited VCA for tailored insights. “Visa’s scale and crypto expertise are hard to match,” said Lauren Morrison, vice president of payments at VyStar. She said the partnership helped shape their stablecoin understanding and strategy. Visa has been involved in stablecoin settlement since 2023. It now supports more than 130 stablecoin-linked card programs in over 40 countries. Recent Visa Direct pilots enable cross-border payouts to stablecoin wallets.

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