Small businesses often struggle with the complexity of marketing events. Promoting a sale, a workshop, or a community gathering usually involves juggling multiple disconnected tools—one for design, another for email, and a third for social media scheduling. This fragmentation costs time and money that most local businesses simply don’t have.
PosterMyWall, the AI-powered marketing platform used by millions, is tackling this problem with the launch of its new Events Promotion Tools. This comprehensive feature set allows businesses and organizations to create, share, and manage event pages and calendars that are either embedded on their websites or hosted by PosterMyWall.
These tools seamlessly integrate with PosterMyWall’s existing design, social media marketing, and email marketing tools. The result is a streamlined workflow that makes it faster and easier for even organizations with limited resources to create professional marketing and get it in front of their customers.
We spoke with Jaffer Haider and Ric Goell, co-founders of PosterMyWall, to discuss how these new tools are empowering small businesses to achieve professional results without the “big marketing team” budget.
Q: PosterMyWall has just rolled out a new suite of event promotion tools. What was the specific “pain point” for small businesses that drove you to develop these features?
Jaffer Haider/Ric Goell:
We hear all the time from small local business owners that the biggest constraint to marketing success is the time to do all the things they know they should do. Our goal was to create tools that let these businesses do high quality marketing in a fraction of the time it would traditionally take.
For example, our event promotion tools will automatically update the website calendar, push to social media channels and do email promotion in just a few clicks. We can even automatically promote calendars of upcoming events, completely on auto pilot. Add in sign up forms and registration, and it becomes a complete marketing solution that’s super fast to use and focused on the needs of small businesses.
Q: The new platform allows for the creation of event pages and calendars. How do these features simplify the actual process of getting an event online and visible?
Jaffer Haider/Ric Goell:
Marketers just need to input the basic event information; time, place and description. We can automate the rest of the process including creating visuals, posting across web, socials and email campaigns.
Not only does PosterMyWall automate promotion of individual events, it can promote your entire calendar of upcoming events by automatically (monthly or weekly) creating an “upcoming event” campaign on email and social media.
Q: AI is a major part of your platform. How are AI design and writing tools integrated into this new events module to help users who might lack design experience?
Jaffer Haider/Ric Goell:
PosterMyWall has long been the pioneer in helping businesses create great marketing content with our industry leading template library. AI is opening up new opportunities, which we’ve been quick to capitalize on for our customers by integrating tools that create entire posters and flyers simply from a prompt. Customers can even edit and fine tune their creations and copy with a prompt.
Q: One of the key benefits mentioned is the elimination of “separate subscriptions.” How does bringing event management into the design platform impact a small business’s bottom line?
Jaffer Haider/Ric Goell:
Many marketers will pick one tool for email campaigns, another to automate posting to socials and a third to create graphics. We’ve brought all the tools together and made them work seamlessly. Our consistent and integrated system is easier, faster and cheaper than the alternatives. Our Premium plan that gives you a full circle marketing solution starts at $9.95/month as opposed to one-function platforms that you will probably need to get multiple subscriptions for to promote your business effectively.
Q: Looking ahead, how do you see these tools evolving to further support the growth of local and small businesses?
Jaffer Haider/Ric Goell:
The launch of these event promotion tools marks a significant step for PosterMyWall, transitioning us from a design tool into a full-service marketing hub for small businesses. By removing the technical and financial barriers to professional event promotion, the PosterMyWall team is empowering local entrepreneurs to connect with their communities more effectively than ever before.
And as AI changes the game for small business marketing, PosterMyWall will continue to add more AI tools to help small businesses get noticed by customers.
To learn more or start promoting your next event, visit www.postermywall.com.
