Binance releases listing process guide and community warning against scams impersonating third parties.

PANews reported on December 17th that Binance has released an official announcement outlining its listing process and issuing a community warning against scams impersonating third parties. Binance follows a structured listing process in three phases: Binance Alpha, Binance Futures, and Binance Spot. Binance carefully evaluates the performance and potential of each project at each stage of this progressive process. However, in rare cases, projects that meet the necessary criteria may be listed directly on Spot, unlocking full market access and liquidity without first going through the Alpha or Futures phases.

Binance Alpha serves as an initial phase, showcasing promising projects to the community. Projects demonstrating strong performance and meeting key criteria may be listed on Binance Futures, expanding trading opportunities through perpetual contracts. Projects meeting upgrade criteria will be listed on Binance Spot. For projects whose tokens are already in circulation, the evaluation process also considers various factors such as token performance, trading volume, valuation, liquidity, and allocation. In all cases, Binance evaluates tokens in accordance with its regulatory obligations. In some circumstances, projects may receive a Futures listing opportunity upon Alpha's launch, depending on the project's fundamentals, secondary market metrics, compliance with market rules, and other factors. Futures listings are only implemented with the informed cooperation of the project team, but the final listing decision is independently assessed and made by Binance.

Furthermore, Binance has noticed a significant increase in scams, with fraudsters impersonating Binance employees (including business development personnel), official "listing agents," or authorized intermediaries. They typically promise guaranteed listing results for a fee. These claims are outright fraud. Any listing promises are false, and Binance does not charge any fees for project evaluation or listing applications. Binance has received reports of individuals and entities impersonating "Binance listing agents" or claiming they can help tokens get listed on Binance for a fee, and has announced that these individuals and entities have been blacklisted by Binance's internal audit.