Key Takeaways
- Video in print trends 2026 show rising demand for multisensory, interactive campaigns.
- The future of print marketing will focus on quality, personalization, and sustainability.
- Hybrid marketing — blending digital and print — is driving stronger engagement and ROI.
- Video Plus Print continues to lead the industry with innovative video brochures, mailers, books, and packaging.
- Industries from healthcare to luxury retail are proving that video in print remains relevant and powerful.
Looking Ahead: Why 2026 Demands Fresh Strategies
As we move deeper into 2026, marketers face a landscape of rapid change. Digital fatigue is real: inboxes are flooded, ads are ignored, and attention spans continue to shrink. At the same time, customers are craving authenticity, personalization, and experiences that feel tangible. This shift explains why video in print trends 2026 are making waves — bringing together the best of both digital and print in formats that surprise, engage, and persuade.
The Future of Print Marketing
Many predicted the decline of print, yet it remains a cornerstone of brand communication. Why? Because print is tactile, trusted, and harder to ignore than digital-only campaigns. But the future of print marketing isn’t about static catalogs or flyers — it’s about integration. By embedding video inside premium brochures, books, or packaging, marketers deliver experiences that command attention. Video Plus Print specializes in this evolution, producing custom video brochures, mailers, books, folders, and boxes for brands that want to merge tradition with innovation.
Hybrid Marketing: The New Normal
Marketers no longer choose between print or digital — they combine both. This approach, known as hybrid marketing, reflects how audiences consume content today. A video brochure isn’t just a printed piece; it’s also a digital story. A video mailer doesn’t just land on a desk; it engages viewers with dynamic demonstrations. Hybrid formats like these create campaigns that feel both personal and premium. With Video Plus Print, companies can execute hybrid strategies that align with customer expectations for 2026 and beyond.
Video in Print Trends 2026
Emerging trends highlight why video in print remains essential:
- Personalization – Campaigns tailored by account or individual using custom video content.
- Sustainability – Eco-friendly materials, rechargeable batteries, and reprogrammable content reduce waste.
- Analytics Integration – Tracking video engagement to refine marketing strategies.
- Luxury Positioning – Premium presentation for industries like automotive, real estate, and hospitality.
- B2B Engagement – Account-based marketing boosted with video mailers and folders.
These video in print trends 2026 align with broader consumer behavior shifts toward experiences, authenticity, and measurable impact.
Industries Proving Video in Print Works
- Healthcare – Educating patients with clear video content inside printed brochures.
- Automotive – Launching vehicles with immersive video mailers to VIP buyers.
- Real Estate – Selling properties faster with lifestyle videos embedded in brochures.
- Finance – Explaining complex investment products through hybrid storytelling.
- Hospitality – Inspiring bookings with immersive video brochures and mailers.
- Luxury Retail – Using video packaging to showcase craftsmanship and exclusivity.
Video Plus Print has supported global brands across these industries, proving that video in print isn’t a niche tactic — it’s a mainstream tool for conversion and retention.
Case Studies: Future-Focused Campaigns
Case Study 1: Healthcare Provider
Challenge: Patients ignored printed discharge instructions.
Solution: Distributed video brochures with personalized physician-led videos.
Result: Improved compliance and reduced readmission rates.
Case Study 2: Automotive Brand
Challenge: Launching a new luxury model in a crowded market.
Solution: Sent video mailers to top prospects with immersive driving footage.
Result: 35% increase in test drives compared to previous campaigns.
Case Study 3: Financial Services Firm
Challenge: Needed to simplify complex investment offerings.
Solution: Used video folders for investor presentations.
Result: Stronger trust and faster decision-making from high-value clients.
Pros of Video in Print for 2026
- Stronger Engagement – Multisensory experiences drive recall.
- Premium Perception – Elevates brand image in competitive markets.
- Targeted Impact – Ideal for ABM and luxury campaigns.
- Reusability – Content can be updated and refreshed.
- High ROI – One closed deal often offsets campaign costs.
Addressing Challenges
- Cost – Higher than static print but justified by measurable outcomes.
- Content Quality – Requires strong video production; Video Plus Print helps clients optimize assets.
- Distribution – Requires secure delivery; managed globally by Video Plus Print’s logistics team.
By addressing these concerns, brands ensure they maximize the value of video in print campaigns.
The Future Outlook: Why Video in Print Still Matters
As technology advances, marketers may be tempted to rely solely on digital. But audiences crave tangible, premium experiences. The future of print marketing lies in combining the credibility of print with the dynamism of video. In 2026, successful brands will continue adopting hybrid marketing formats like video brochures, books, and mailers to ensure their messages resonate. With Video Plus Print at the forefront, video in print will remain essential for companies serious about engagement, retention, and ROI.
Frequently Asked Questions
- What are the key video in print trends 2026?
Personalization, sustainability, analytics, and luxury positioning are leading the way. - How does hybrid marketing improve results?
It combines the trust of print with the emotional power of video, creating more engaging campaigns. - Is video in print still relevant in the future of print marketing?
Absolutely. It represents the evolution of print rather than a replacement. - What industries benefit most from video in print?
Healthcare, automotive, real estate, finance, hospitality, and luxury retail. - Who produces the best video in print products?
Video Plus Print is a global leader in manufacturing video brochures, mailers, books, and packaging.
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