Coinbase advances its "all-in-one exchange" strategy, expanding its business to include stocks, prediction markets, Solana DEX, and other areas.

PANews reported on December 18th that, according to The Block, Coinbase is aggressively expanding its business beyond cryptocurrency trading, launching a series of new products with the ambition of becoming an "all-in-one exchange" that integrates multiple asset classes onto a single platform. The newly launched products cover stock trading, prediction markets, decentralized trading of the Solana token, derivatives, custom-branded stablecoins, and payment infrastructure, representing one of its most aggressive product expansion initiatives in its 13-year history.

Coinbase has launched stock trading functionality for US users through Coinbase Capital Markets, with thousands more stocks to be added in the coming months. In addition, Coinbase is preparing for stock-linked perpetual futures, allowing users outside the US to access US stocks continuously and efficiently, with plans to expand access to stock perpetual futures early next year. While tokenized stocks are not yet available, Coinbase plans to launch an institutional platform, Coinbase Tokenize, with more details expected in 2026.

Coinbase has partnered with prediction market Kalshi to launch event-based contract trading, with plans to add more partner platforms in the future. Coinbase has expanded its in-app DEX trading to include Solana-based tokens and directly integrated Jupiter, Solana's largest DEX aggregator, into the Coinbase interface. Coinbase stated that millions of assets on Solana and its own Base network are now accessible by default, and plans to expand DEX integration to more networks in the future. Coinbase launched a custom stablecoin, allowing companies to issue branded stablecoins backed by flexible collateral (including USDC). These stablecoins will be backed by USDC and other US dollar stablecoins at a flexible 1:1 ratio, rather than fiat currency. Coinbase has also applied for a National Trust Company license from the Office of the Comptroller of the Currency, and the application is currently under review.

Coinbase has also expanded its developer platform with APIs covering custody, payments, trading, and stablecoins. Simultaneously, Coinbase emphasizes its open payment standard x402 and is collaborating with partners like Cloudflare to develop the x402 Foundation to further advance the standard. Regarding derivatives, Coinbase has launched a simplified futures and perpetual futures trading experience within its main app, expanding access to derivatives. Coinbase has also launched Coinbase Advisor, an AI financial assistant directly embedded in the app, allowing users to ask questions, build portfolios, and receive personalized recommendations; early adopters are gradually gaining access to the beta version.

In addition, Coinbase announced that its on-chain "all-in-one" application, Base, has launched in over 140 countries. Coinbase is also expanding its business-facing financial services, with Coinbase Business now fully available to eligible businesses in the US and Singapore, providing a crypto-native alternative to traditional corporate banking and payment infrastructure. This product allows startups and small businesses to send and receive funds globally, manage crypto assets, earn USDC balance rewards, and automate financial workflows. Coinbase stated that businesses will soon have access to the same extended trading functionality available on its retail platform.