MSCI’s Crypto Proposal Threatens $15 Billion Outflow

MSCI’s proposal to exclude crypto asset treasury firms from its indices could trigger a $10-15 billion outflow, impacting key players like Strategy and affecting the crypto market.

The proposal’s approval risks further downturns in the crypto market, challenging existing benchmarks and potentially altering investment strategies in digital assets.

MSCI’s Exclusion Plan Could Trigger $15B Asset Sell-Off

MSCI plans to exclude firms holding significant crypto assets from its indices. 39 companies face removal, pressuring them to sell up to $15 billion in assets. This proposal targets companies with digital assets exceeding 50% of their activities. Notable entities, including Strategy (MSTR), are particularly vocal against the plan.

Impact could include an estimated outflow between $10 billion and $15 billion. Strategy, a key affected firm, could alone see up to $2.8 billion in sell-offs. Such actions are poised to exert further price pressure on Bitcoin, which has been experiencing declines over recent months, potentially intensifying market volatility.

Responses to MSCI’s proposal are being spearheaded by BitcoinForCorporations. The group condemns the proposal as misguided, with leaders such as Michael Saylor depicting it as “discriminatory and arbitrary.” Phong Le, CEO of Strategy, emphasized, “High asset concentration has never excluded companies like REITs or oil producers from indices.” They are supported by executive figures like Strategy’s CEO Phong Le, who argue for the consistent treatment of DAT-operating businesses.

Coalition Criticizes “Discriminatory” Index Changes

Did you know? On January 15, 2026, MSCI will announce the final decision on its crypto asset exclusion proposal, which could reshape market dynamics for nearly 39 companies.

Bitcoin (BTC), currently valued at $86,506.95, holds a significant 59.41% market dominance, according to CoinMarketCap. Its market cap stands at $1.73 trillion, with trading volumes reflecting strong activity at $44.06 billion in the past 24 hours, despite recent price downturns.

In response to MSCI’s decision, industry experts express concerns over market stability and the possible widespread effects on organizational treasury management techniques. The upcoming adjustments could signal a broader shift in market dynamics and invite further regulatory scrutiny, as highlighted in Coincu’s analysis of crypto treasury models.