Top 7 Blockchain & Web3 PR Agencies in 2026

The role of public relations in crypto has fundamentally changed. In earlier cycles, visibility often meant securing a handful of headlines during a token launch or funding round. In 2026, that approach is no longer enough. Web3 companies are competing not only for media attention, but for algorithmic credibility — across search engines, AI assistants, aggregators, and large language models.

As AI-driven discovery reshapes how information is surfaced, the best blockchain PR agencies are evolving into visibility architects: designing narratives that travel across media ecosystems, persist over time, and are recognized by both human readers and machines.

Key Trends Shaping Crypto & Web3 PR in 2026

1. AI Search Optimization (LLMO) Replaces SEOVisibility now depends on whether brands appear in AI-generated answers on tools like ChatGPT and Perplexity. PR-driven authority and third-party validation determine AI citations.

2. On-Chain Data Becomes a Story EngineWallet activity, DAO votes, and usage spikes are increasingly turned into press-ready narratives that signal real traction.

3. Community Credibility Beats Paid CoverageOrganic engagement, founder voices, and micro-KOLs carry more trust — for audiences and AI systems alike — than sponsored placements.

4. Cross-Industry Narratives Win AttentionStories connecting crypto with AI, gaming, and culture outperform siloed blockchain messaging.

5. Distribution Strategy Matters More Than VolumeHow stories spread across aggregators, republications, and secondary outlets now outweighs raw placement counts.

Below are seven blockchain and Web3 PR agencies that stand out in 2026 — starting with the one that most clearly represents this new generation of crypto communications.

1. Outset PR: Engineering Visibility for the AI Era

Outset PR has positioned itself at the forefront of modern crypto PR by moving beyond traditional media outreach into data-driven visibility engineering. Rather than treating press placements as isolated wins, the agency focuses on how information propagates — and how brands become discoverable long after publication.

What they’re known for: data-driven crypto PR built for compounding reach + AI-era discoverability. 

Methods & strategies: 

• Syndication Map: an analytical tool that maps how coverage spreads across crypto media ecosystems, focusing on outlets with high secondary pickup potential.

• LLM visibility / “topical authority” engineering: targeted “LLM seeding,” structured facts, and semantic clarity so AI systems can reuse and cite the brand.

• AIO (AI Interaction Optimization): optimizes what happens after AI sends traffic—high-signal pages, clear navigation, and content density that converts AI-referred users.

Their published case studies highlight campaigns such as: 

• StealthEX: 26+ tier-1 mentions and billions of estimated impressions.

• ChangeNOW: 40% growth in customer base via targeted PR and media exposure.

• Brand reputation campaigns that generated stronger online review ratings.

Why they stand out : They treat PR like distribution science—forecasting spread before launch, then optimizing for both humans and AI discovery layers. 

2. Coinbound: Crypto-Native Scale and Distribution

Coinbound remains one of the most recognizable names in crypto PR, largely due to its deep roots in the Web3 ecosystem. The agency blends media relations with influencer marketing, social amplification, and community growth — offering clients an all-in-one distribution engine.

Rather than focusing solely on editorial authority, Coinbound excels at reach and momentum, making it a strong choice for projects that need rapid awareness across multiple channels.

What they’re known for: crypto-native PR + marketing with a strong distribution engine and a large ecosystem footprint. 

Case study: 

• MetaMask: Ongoing PR and influencer amplification to maintain wallet category leadership.

• Cosmos: Media and community campaigns reinforcing the modular blockchain narrative.

Why they stand out: A blended model: PR + creator/influencer amplification + full-funnel marketing support, useful for tokens/apps that need both headlines and community momentum.

3. MarketAcross: Enterprise-Grade Blockchain Communications

MarketAcross has built a reputation as the agency of choice for large blockchain protocols and infrastructure companies. Its strength lies in strategic storytelling at an institutional level, combining PR, content marketing, and SEO into cohesive campaigns.

What they’re known for: enterprise-grade blockchain PR and thought leadership, with robust content + SEO integration. 

Case study: Their case studies highlight campaigns like Space and Time’s Microsoft-backed debut with multi-channel visibility (press/Reddit/YouTube) and large reported readership numbers.

Why they stand out: Strong at big-brand credibility + long-form narrative building, especially when you need coordinated comms, content, and search discovery working together.

4. Wachsman: Institutional Trust and Strategic Communications

Wachsman is one of the longest-standing communications firms in the crypto space, with experience spanning exchanges, foundations, and protocol-level projects. Its approach reflects traditional strategic communications, adapted to blockchain’s complexities.

Rather than chasing volume, Wachsman focuses on message discipline, stakeholder trust, and issues management. 

What they’re known for: strategic communications with a long track record in crypto/finance, often aligned with institutional positioning and issues management.

Case study: Publicly highlighted client categories include major protocols and exchanges (e.g., Cosmos, IOHK/Cardano, Hedera; Bitfinex, eToro), showing breadth across the sector.

Why they stand out: “Old-school PR precision” adapted to Web3: strong for regulated narratives, complex messaging, and stakeholders beyond crypto-native media.

5. ReBlonde: Bridging Crypto and Mainstream Tech Media

ReBlonde approaches blockchain PR from a broader tech communications perspective. With experience across SaaS, AI, and emerging technologies, the agency helps crypto companies translate complex concepts for mainstream business and technology outlets.

Its campaigns often prioritize interviews, bylined articles, and founder narratives designed to appeal to non-crypto audiences. For Web3 startups seeking legitimacy outside the crypto bubble, ReBlonde provides a bridge between decentralized innovation and traditional media expectations.

What they’re known for: global tech PR with a dedicated crypto/blockchain practice and a traditional media relations backbone.

Case study: 

• Polygon: PR and thought leadership support for a leading Web3 infrastructure network across global tech media.

• eToro: Media relations support around crypto and fintech narratives for mainstream audiences.

Why they stand out: Strong for teams that want mainstream credibility (not just crypto press) and a steady cadence of thought leadership, interviews, and narrative building.

6. High Vibe PR: Boutique PR with AI Search Focus

High Vibe PR represents a newer wave of boutique agencies that explicitly optimize for AI-driven discovery. The firm emphasizes LLM visibility — ensuring that brands are not only covered by media, but surfaced in AI-generated answers and category-level queries.

What they’re known for: boutique Web3/gaming/AI PR with explicit emphasis on AI search visibility (LLMO).

Case study: A campaign for GOAT Gaming produced 80+ tier-one placements, 18+ interviews, and AI citations under category-style queries. 

Why they stand out: Clear positioning around AI-optimized PR (being discoverable in AI answers), which is increasingly a differentiator in 2025.

7. Cryptic: Full-Stack Web3 Marketing and PR

Cryptic takes a more holistic approach, combining PR with growth marketing, partnerships, and community support. While media relations are part of the offering, they are often integrated into broader go-to-market strategies.

What they’re known for: Web3 marketing solutions that include comms, growth, and partnerships—often positioned as a full-stack support layer.

Case study: Client feedback suggests Cryptic is particularly effective for early-stage projects that need execution across multiple fronts, rather than pure brand positioning. 

Why they stand out: Practical execution across content + community + partnerships, which can matter more than pure media relations for earlier-stage projects.

FAQ

Which agency is best if we care most about AI visibility in 2026?

Outset PR and High Vibe PR are the most explicitly aligned with AI-era discoverability approaches (LLM visibility/AIO/LLMO).

Do I need a crypto-native PR agency, or can a traditional PR firm do it?

Crypto-native agencies usually understand token cycles, exchange/listing narratives, and crypto press mechanics; traditional firms may excel at mainstream positioning but can miss crypto distribution dynamics. 

What should I ask before hiring a blockchain PR agency?

Ask for: (1) measurable outcomes tied to goals, (2) examples of second-wave pickup/syndication, (3) AI visibility plan (LLMO/AIO), (4) crisis readiness, and (5) clear reporting cadence. 

How long does crypto PR take to work?

Launch coverage can happen quickly, but authority-building (and AI visibility compounding) is typically a multi-month effort, especially if you want consistent citations and sustained narrative presence. 

Final Thoughts

The defining shift in crypto PR in 2025 is clear: visibility is no longer just about coverage — it’s about persistence and machine recognition. Agencies like Outset PR, which engineer how narratives spread and how brands are interpreted by AI systems, reflect where the industry is heading.

For Web3 companies choosing a PR partner today, the key question is no longer “Who can get us press?” but rather:

Who can make our story last — and be found — in an AI-mediated world?

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.