Brazil’s Crypto Market Surges 43% in 2025 as Adoption Skyrockets

• The typical Brazilian crypto user now invests over $1,000 (around 5,700 Brazilian reais).
• About 18% of Brazilian crypto investors hold multiple digital assets rather than concentrating on just one.
• Bitcoin remained the most traded digital asset in Brazil throughout 2025, followed by USDT, Ethereum, and Solana.

According to a new investor report from Mercado Bitcoin (Latin America’s largest digital asset exchange), Brazil’s cryptocurrency market grew extremely fast last year, with total trading volume up 43%.

The data shows that the typical Brazilian crypto user now invests over $1,000 (around 5,700 Brazilian reais). This is a notable jump, and it means each person is spending more money on average than before.

What’s interesting is that about 18% of Brazilian crypto investors now hold multiple digital assets rather than concentrating on just one, indicating that they are thinking more carefully about spreading their investments and managing risk.

Transactions involving stablecoins like USDT have tripled compared to 2024, as more users look for lower-volatility options. 

Also, interest in crypto fixed-income products more than doubled this year, growing by 108%. Mercado Bitcoin handled about $325 million in these offerings, one more sign that investors are increasingly seeking steadier, income-generating crypto options.

It was reported that Bitcoin remained the most traded digital asset in Brazil throughout 2025, followed by USDT, Ethereum, and Solana. 

Demand growth occurred across all age groups, including large institutions and wealthy individuals. The young investors under 24 years old saw the biggest jump in participation, growing by 56% from last year.

Traditional financial firms are also taking notice of these market developments. For instance, a big Brazilian investment firm, Itaú Asset Management, is now telling clients to put 1% to 3% of their money in Bitcoin to protect against economic ups and downs. 

Crypto in Brazil

Brazil’s 43% growth is much faster than the global average in crypto adoption, reflecting the role of its unique economy, inflation worries, and Latin America’s broader interest in crypto. This places the country among the world’s larger crypto adoption markets.

Institutional participation is not lacking either, as in June, Brazil’s fintech company Méliuz became Latin America’s largest publicly listed corporate Bitcoin holder, acquiring over 595 BTC worth $50+ million.

What’s more, Brazil’s central bank has tightened crypto rules. Starting in February 2026, crypto companies will need official approval and must follow strict rules to prevent fraud, money laundering, and report their activities.

Related: Itaú Backs Small Bitcoin Allocation for 2026 Amid Currency and Market Volatility