TRX price eyes gains amid $18M boost from Justin Sun

• The price of TRON (TRX) traded above $0.28 amid an $18 million backing from Justin Sun.
• As top coins looked to bounce, TRX was showing resilience.
• The altcoin’s move is largely helped by Sun’s investment and broader market sentiment.

Tron Inc. announced that it has secured an $18 million strategic equity investment from Justin Sun, the founder of the TRON blockchain.

Sun’s investment was made through Black Anthem Limited, with shares purchased at $1.3775 per share.

Tron Inc., which also operates in custom merchandise for major entertainment venues through a subsidiary, has been aggressively building a blockchain-integrated treasury strategy.

In this case, the company may be eyeing proceeds from this investment for a fresh expansion.

What does the Sun investment mean for Tron Inc?

Purchases will position the digital asset treasury firm as one of the largest corporate holders of the cryptocurrency and the leading publicly traded entity aligned with the TRON network.

Rich Miller, chief executive officer of Tron Inc., described the investment as a “powerful endorsement” of the company’s strategy and long-term vision.

He emphasised that the capital will strengthen the balance sheet, enhance digital asset holdings, and support growth in areas such as global blockchain-based payments and Web3 infrastructure.

Sun’s continued backing of the TRON ecosystem is consistent with his broader push to support development across the blockchain network.

The latest investment builds on earlier initiatives by Tron Inc., including prior treasury expansions that have already positioned it as a notable participant in corporate adoption of TRX.

Market participants may interpret the move as a signal of confidence in the network’s growth trajectory, particularly as TRON seeks to strengthen its role in decentralized applications and stablecoin transfer activity.

TRON price: bulls hold $0.28

Despite volatility in the broader cryptocurrency market, TRX has maintained strong support around the $0.28 mark.

That’s where bulls hovered as of December 30, 2025, with a slight uptick to above $0.286.

Buyers saw a 24-hour trading volume of over $560 million. This stability reflects TRON’s robust network activity.

Key aspects include record user growth as Tron’s pivotal role in facilitating a substantial portion of global USDT transfers continues.

The blockchain’s high throughput and low-cost transactions continue to attract developers and users, contributing to TRX’s resilience.

Market observers suggest that the latest investment news could provide upward momentum, as it highlights institutional-level alignment with the ecosystem.

Short-term price action remains influenced by overall crypto sentiment.

However, the fundamental backing from Justin Sun may encourage accumulation among holders anticipating further ecosystem developments.

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