Shares of video platform Rumble (RUM) are. modestly higher in premarket trading Wednesday after the company made live its Rumble Wallet, built in partnership with Tether, the issuer of USDT and one of Rumble’s major investors.

Hinted at for months, the wallet allows viewers to tip content creators in bitcoin BTC$91,797.31, tether USDT$0.9994, or XAUT$4,450.41 without going through traditional payment systems like banks, ad networks, or credit card companies. It’s fully non-custodial, meaning users — not Rumble — hold the keys to their funds.

The product is built using Tether’s Wallet Development Kit (WDK), a platform that lets users create wallets without relying on centralized custodians. This is the first live deployment of the WDK.

“Rumble represents free speech and liberty the same way that cryptocurrency and a decentralized internet represent freedom, and Rumble Wallet is the natural combination of those things,” said Chris Pavlovski, founder and CEO of Rumble.

The wallet is integrated directly into the Rumble app, giving creators another income stream that doesn’t depend on advertising revenue or subscriptions. Payments will be handled by MoonPay.

Tether CEO Paolo Ardoino called the wallet a step toward more “decentralized and freedom-preserving” tools for internet users. “Tens of millions of people will now be able to use crypto to support the content they value — without middlemen.”

Rumble has positioned itself as a “free speech” alternative to YouTube, with a growing audience and a business model that appeals to creators seeking independence from platform moderation or advertising restrictions. Tether has backed the platform for a while, with several three-digit million dollar investments.

RUM was higher by 3% in premarket trading, though still 50% lower on a year-over-year basis.