Piggyvest: Rent, vacation, new business dominate users’ savings target in 2025

• Rent, vacation and opening a new business dominate savings target
• Women have higher financial scores than men
• Users save the most in January, March
• Piggyvest paid out N1.3 trillion to its users in 2025

Fintech company Piggyvest has revealed that most savings targets of its users in 2025 were created for rent, vacation and new business purposes. This was shared in the company’s  2025 W.A.E.C. (Wealth Accrued & Expanded Consistently) report.

The insights reveal how most users are primarily focused on managing living costs, aspiring to improve their work-life balance, and seeking entrepreneurial opportunities. For Piggyvest customers, their savings target on the platform is more than just their savings and reflects their lifestyle and ambitions.

The data comes amid rising cost of living, where rent in cities keeps increasing since the post COVID era. Recent reports showed that rent increases varied between 50% to 100% in major cities and high-demand urban areas such as Lagos, Abuja and Port Harcourt. 

In fact, the fun fact of the report showed that most people living in Lagos, Abuja, and Rivers saved for their rent with HouseMoney, the platform’s wallet specially dedicated to rent.

Amid this situation, Piggyvest is using the platform to help guide users in achieving specific goals. Through features such as House Money and Target Savings, users have a dedicated platform to prepare ahead and have reasonable control over their financial lives. 

In addition, the Piggyvest 2025 report, which was delivered to users’ emails, revealed that more women got A1s in their report than men. This reflects that women on the platform have a high rate of financial performance, savings rate, and overall progress.

Also, the most used wallet was SafeLock, with users saving the most in January, March, and December. 

The PiggyVest W.A.E.C. (Wealth Accrued & Expanded Consistently) is a personalised financial report provided by the fintech company PiggyVest to its users. It is a half-year and annual report that summarises a user’s savings and investment performance over the past 6 and 12 months.

This report gives users the opportunity to reflect on their financial journey in the previous year and helps them better plan their money goals for the new year.

It gives users insight into how they manage their finances and prioritise their future expenses. It also offers tips to help users make the most of each savings wallet and net growth compared to the previous year.

Also Read: Piggyvest: How to generate your PocketApp account number.

Piggyvest in 2025

Amid the personalised yearly performance for users, Piggyvest achieved a significant milestone in 2025.

The company revealed that it paid out N1.3 trillion to its users in 2025, a 56% increase from the N835 billion it paid out in 2024. This comes after the company, founded in 2016, crossed 6 million users. 

In its first six months of 2025 report to customers, Piggyvest explained that over N2.6 trillion was paid back to users. During the period, an average of N47,000 was saved every second while nearly seven million Nigerians took steps toward financial freedom through the platform.

During the year, the company witnessed challenges, including app issues and delays in interest payments, which were attributed to infrastructure upgrades to support its rapidly expanding user base.

In response to solving payment facilitation and withdrawal issues, the company secured a direct link with the Nigeria Inter-Bank Settlement System Plc (NIBSS). 

Through the partnership, which allows Piggyvest to process customers’ withdrawals without needing a third party, users now withdraw directly to their PocketApp and transfer to other financial institutions of their choice.  

The post Piggyvest: Rent, vacation, new business dominate users’ savings target in 2025 first appeared on Technext.