Polymarket Becomes Exclusive Partner of Dow Jones Media

Key Highlights

• Polymarket has unveiled its latest partnership with Dow Jones Media to supply its real-time prediction market data to outlets like Barron’s and The Wall Street Journal
• The partnership comes after the prediction market’s regulatory progress, including a late-2025 CFTC approval to relaunch in the U.S. 
• The platform is actively expanding its boundaries with new collaborations, including its integration with Google

According to the latest report, the blockchain-based platform Polymarket has entered into an exclusive partnership with Dow Jones Media. On January 7, the partnership will enable Polymarket’s real-time data and indicators to be supplied to Dow Jones publications, including The Wall Street Journal and Barron’s. 

This is the first major media collaboration for a platform that allows users trade on world events using cryptocurrency, which will bring crowd-sourced predictions directly into traditional financial journalism. 

Polymarket Shakes Hands with Dow Jones Media

Under this agreement, Dow Jones will integrate the prediction market’s data modules into its digital reporting. It means that readers of The Wall Street Journal could see live odds from Polymarket users alongside events. The data comes from users who stake cryptocurrency on yes-or-no outcomes, a system that has gained a reputation for accuracy. 

Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal, stated in the announcement, “We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events. Our mission is to help people make decisions by offering them reliable news, data and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”

Shayne Coplan, founder and CEO of Polymarket, said, “The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers. As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”

This partnership is a major development in Polymarket’s ongoing progress into the mainstream, following a period of regulatory challenges. The platform, which operates on the Polygon blockchain, settled a $1.4 million fine with the U.S. Commodity Futures Trading Commission (CFTC) in 2022 for operating without proper registration, which led to a ban on U.S. users. 

However, in late 2025, Polymarket secured approval from the CFTC to relaunch its services in the United States, which helped it to clear a critical path for deals like the one with Dow Jones. 

Polymarket Expands Its Reach with New Partnerships

In recent months, the prediction market has expanded its boundaries with new partnerships. In October 2025, the Intercontinental Exchange (ICE), which owns the New York Stock Exchange, announced a strategic investment of up to $2 billion in Polymarket. This investment valued the company at approximately $8 billion. 

It followed a substantial $205 million funding round earlier in the same year. By November 2025, Polymarket officially relaunched for U.S. users, starting with sports prediction markets to comply with regulations, and its global user base has since grown to over 1 million active participants. 

One of the biggest parts of this expansion was a separate partnership with Google, announced in November 2025. Google integrated prediction market odds from Polymarket and its competitors, Kalshi, directly into Google Search and the Google Finance platform. 

Now, when users search for topics like “2026 stock market outlook,” they can see real-time probabilities from these platforms. This integration has reportedly increased traffic and user inflows to Polymarket 30%. 

Apart from this, the company has recently unveiled a partnership with Parcl on January 5 to launch prediction markets on real estate price indices in cities like New York and Miami. 

To keep this expansion active, some reports also suggest that Polymarket is in talks for a new funding round that could value the company between $12 and $15 billion. However, competitors like the CFTC-regulated platform Kalshi are also taking note of its growing influence. 

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