MicroStrategy Stock Soars as BTC Price Targets $100K, What’s Next for MSTR?

Key Insights:

• MicroStrategy (MSTR) stock climbed again on Wednesday following a Bitcoin price rally to $97,506.
• The MSTR stock shares jumped 8% in Wednesday’s session, closing at $185.67.
• 14 analysts have pegged the stock’s average price target at $455.25, with estimates stretching from $229 to $705.

MicroStrategy (MSTR) stock climbed again on Wednesday, building on the gains seen a day earlier. The rally had a clear catalyst with Bitcoin price nearing $100,000 after hitting $97,000, reclaiming a level it had not touched since November. That move alone lifted sentiment across crypto-linked stocks.

At the same time, investors took notice of an unusual insider buy at Strategy. Insider buying rarely shows up at the firm, and the timing caught the market’s attention.

Combined with Bitcoin’s breakout, the purchases reinforced bullish sentiment. MicroStrategy stock pushed higher through the session and closed solidly in positive territory.

Microstrategy Stock (MSTR) Shares Surge 8% After Bitcoin Climbs Back Above $97,000

MicroStrategy stock jumped 8% in Wednesday’s session, closing at $185.67. The MSTR stock rally tracked another advance in Bitcoin, with gains in the token lifting stocks tied to the crypto market.

Bitcoin traded around $97,505, up 4.77% over the past 24 hours, according to TradingView. That move provided near-term support for equities with heavy exposure to the digital asset.

The longer view looks less settled. MicroStrategy shares have fallen about 42% over the past three months, reflecting the damage from an earlier selloff despite the latest rebound.

On a yearly basis, the MSTR stock has declined by approximately 49%, underscoring the sharp fluctuations that often accompany crypto-linked equities.

Meanwhile, investors also reacted to a notable internal signal. A January 12 filing with the SEC showed that director Carl Rickertsen bought 5,000 Strategy shares. The purchase totaled about $779,000, with shares acquired at close to $156 each.

The purchase drew attention for a simple reason. Rickertsen had mostly been a seller in recent years. In fact, this marked his first open-market buy since 2022, making the move hard for investors to ignore.

At the same time, broader uncertainty hovered over the MSTR stock. This week, MSCI reviewed whether companies that place more than half of their balance sheets in cryptocurrencies should stay in its indexes. Strategy, with its heavy Bitcoin exposure, sat squarely in that risk zone.

For now, however, the pressure eased. MSCI chose to delay any removal, giving the company a temporary reprieve and calming index-related concerns.

Is $705 Next for MSTR Stock?

Analysts are growing more confident about the outlook for MicroStrategy stock over the next year.

Wall Street leans bullish over the next 12 months. Estimates released in recent weeks point to further upside, even after sharp swings in the stock.

Over the past three months, 14 analysts have pegged the stock’s average price target at $455.25, with estimates stretching from $229 to $705.

At the current price of $185.67, that consensus implies an upside of nearly 146%, a spread that highlights both the opportunity and the risk embedded in the trade.

Meanwhile, MicroStrategy has continued to lean deeper into Bitcoin. Strategy disclosed that it bought 13,627 Bitcoin in a single week. That marked its largest weekly purchase since July 2025.

As a result, its total Bitcoin holdings climbed to 687,410 BTC. The aggressive buying reinforced the firm’s long-term bet and added weight to the bullish case many analysts are now making.

These holdings place Strategy firmly at the top as the world’s largest corporate holder of Bitcoin. Because of that exposure, MSTR stock often moves in step with Bitcoin’s price. As Bitcoin regains momentum, that link has only tightened.

Past cycles offer a reminder of how fast sentiment can flip. The MicroStrategy stock climbed to a 52-week high of $457.22 in July 2025, at a time when Bitcoin traded close to $122,000. The rally did not last. Shares have since slid about 62% from that peak as the crypto market cooled.

Bitcoin traced a similar arc. The token topped $126,000 in October before reversing course. It now trades roughly 24% below that record.

Even so, optimism around MicroStrategy stock persists. Bulls continue to argue that short-term swings matter less than the company’s long-term bet on Bitcoin, keeping lofty forecasts alive despite the volatility.