Jordan’s tourism industry recovers from 2024 slump

Jordan’s tourism industry rebounded in 2025, with an increase in visitors pushing up revenues by nearly 8 percent, according to official data.

Earnings rose to $7.8 billion, up from $7.2 billion in 2024, the Jordan News Agency reported, citing preliminary data from the Central Bank of Jordan (CBJ).

The 2024 revenue had slipped just over 2 percent year on year.

Tourist numbers surged by 15 percent last year, the report said, without providing the final figure.

On an annual basis, visitors from Europe were up 40 percent, Asia by 33 percent, the Americas by 19 percent and Arab nations by 4 percent.

Outbound tourism spending increased by 6 percent year on year to over $2 billion last year.

Foreign direct investment into Jordan rose 27 percent in 2025, with much of that coming from its traditional financial backers in the Gulf states.

The six-nation GCC, which maintains strong political and economic ties with Jordan, accounted for nearly 29 percent of the country’s FDI inflow in 2025.

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