Alex Morgan’s Venture Firm Leads Investment In Women’s Golf League

Former U.S. women’s soccer star Alex Morgan is stepping into a leading role in the future of women’s professional golf, with her firm Trybe Ventures announced as the lead capital investor in WTGL, the new team indoor golf league being developed by TMRW Sports in partnership with the LPGA.

The investment positions Morgan — a World Cup and Olympic champion and longtime co-captain of the U.S. national team — at the forefront of the newest, and one of the most ambitious, properties in women’s sports. WTGL is slated to launch in the winter of 2026–27 and will mirror the technology-driven, arena-based model of TGL, the primetime team simulator golf league co-founded by Tiger Woods, Rory McIlroy and TMRW Sports CEO Mike McCarley.

WTGL will feature teams of LPGA stars (the number TBD) competing in fast-paced, made-for-television matches at the custom-built SoFi Center in Palm Beach Gardens, Florida, where TGL is now playing its second season.

Through Trybe Ventures, which she co-founded in 2022 with her husband, former MLS player Servando Carrasco, Morgan has assembled a high-profile, all-female investment group that blends sports, finance, media and technology leadership.

The roster includes Linnea Roberts, founder and CEO of GingerBread Capital and the wife of KKR co-founder George Roberts, who is also a co-owner of Nanea Golf Club in Hawaii; Jenny Just, co-founder and managing partner of PEAK6 Investments; Susan Lyne, co-founder of BBG Ventures and a former media and technology executive; Jen Mackesy, a co-founder of World Sevens Football and an owner in several professional soccer clubs; and Ellie Rubenstein, an investor and philanthropist and daughter of Baltimore Orioles owner and Carlyle Group co-founder David Rubenstein. Fellow U.S. soccer legends Mia Hamm and Abby Wambach are also part of the group.

“I’m so proud to bring this amazing group of women together to support and accelerate the growth of women’s golf,” said Morgan, who was one of the faces for the U.S. women’s national team for more than a decade and had major brand deals with Coca-Cola and Nike. “We all love the game and look forward to working together with TMRW Sports and the LPGA to build this innovative new property to showcase the best players in the world. WTGL will create a global stage for us to get to know the stars of the LPGA in an exciting new way, and we cannot wait to tell their stories.”

Alex Morgan’s Investment In Golf

Morgan, a passionate promoter of golf, has been an active investor in TMRW Sports for several years and is a limited partner in the Los Angeles Golf Club, the TGL franchise owned by Alexis Ohanian and Serena Williams. Her broader portfolio, which includes minority stakes in professional soccer clubs, a basketball league, and media ventures, reflects a commitment to building platforms that elevate women’s sports and athletes.

When it comes to golf, Morgan has also been a promoter of youth golf, including as an ambassador for PGA Jr. League.

For TMRW Sports, the Trybe Ventures partnership adds capital and credibility as the company looks to replicate and expand the momentum of TGL.

Since its debut, TGL has drawn global television audiences with its blend of pro personalities, high-tech simulator technology, mic’d-up competition, and an arena atmosphere designed for entertainment as much as sport. WTGL will follow a similar format, with LPGA players competing in two-hour, team-based matches during the league’s traditional offseason.

“This strategic partnership with Trybe Ventures bolsters WTGL’s vision of elevating women’s sports as we create a modern, media-focused version of team golf that appeals to today’s sports fan,” McCarley said. “Since investing in TMRW Sports, Alex has been an advocate of our mission to create premium women’s sports properties, beginning with a women’s team golf format that showcases the LPGA Tour stars on a global stage.”

LPGA Commissioner Craig Kessler has said WTGL will be a powerful complement to the traditional tour, offering a way to showcase players’ personalities and competitiveness in a setting built for broadcast and digital audiences. With simulator and off-course golf participation at record levels, and female participation in the game continuing to rise, league stakeholders see WTGL as a timely bridge between innovation, entertainment and the core sport.

“Women’s golf is poised for meaningful acceleration,” said Linnea Roberts, whose GingerBread Capital focuses on investing in women founders and fund managers. “Professional women golfers have the star power to attract new, younger and more socially engaged audiences and top-tier sponsorships. It’s important that women are at the forefront of this investment opportunity.”

For Morgan and her partners, WTGL is more than just a business venture. It’s a chance to further boost the momentum of women’s sports through the combination of new-age tech and modern media to help build greater visibility for the LPGA’s star players.