Audi F1 Team Signs Nexo as First Official Digital Asset Partner for 2026 Debut

TLDR:

• Nexo becomes Audi Revolut F1 Team’s inaugural official digital asset partner through a multi-year agreement.
• Partnership launches ahead of Audi’s Formula 1 debut in the 2026 season with global activation strategies planned.
• Collaboration focuses on premium fan experiences, exclusive access, and digital-first engagement initiatives.
• Both brands share innovation-driven values with an emphasis on disciplined execution and performance excellence.

Audi Revolut F1 Team has secured Nexo as its first official digital asset partner through a multi-year agreement. 

The partnership launches ahead of Audi’s Formula 1 entry in 2026. Both organizations will collaborate on global digital campaigns and exclusive fan experiences during this strategic alliance.

Strategic Alliance Marks New Era for Both Brands

The agreement between Audi Revolut F1 Team and Nexo represents a calculated move in the motorsport and digital asset sectors. 

Nexo brings its position as a leading digital assets platform to Formula 1’s global audience. The timing aligns with Audi’s upcoming debut in the racing series and Nexo’s expansion plans.

Both entities share similar values centered on innovation and performance excellence. The partnership builds on these common principles through careful execution and engineering focus. 

Audi’s selection process for partners emphasized quality over quantity as the team prepares for its F1 launch.

Stefano Battiston, Chief Commercial Officer of the Audi Revolut F1 Team, explained the reasoning behind this collaboration. “As we prepare to enter Formula 1, we are highly selective about the partners we bring on this journey,” Battiston stated. 

He added that the partnership creates tangible value from exclusive experiences to new engagement methods.

Premium Experiences and Global Activation Plans

Nexo’s role extends beyond traditional sponsorship into active engagement with the team’s fanbase. 

The platform will deliver premium experiences that connect supporters with the racing operation. This approach creates value for both Nexo’s existing clients and Audi’s growing audience.

The collaboration will feature exclusive access opportunities throughout the partnership period. Fans and Nexo clients can expect behind-the-scenes content and educational initiatives. 

These offerings aim to bridge the gap between digital assets and motorsport entertainment.

Antoni Trenchev, co-founder of Nexo, shared his perspective on the partnership’s strategic importance. “Nexo was built for a demanding reality: instant, self-directed, and always on,” Trenchev noted. 

He described the collaboration as a statement about future vision in digital asset management and motorsport.

The activation strategy includes digital-first engagement methods and immersive brand experiences. These initiatives will roll out globally as the partnership progresses toward the 2026 season. 

The collaborative effort seeks to demonstrate how digital asset platforms can integrate with traditional sports properties while maintaining authenticity and relevance in both sectors.

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