Strategy May Add More BTC After $1.25B Buy, Saylor Hints Online

TLDR

• Michael Saylor hinted at a new Bitcoin purchase through a cryptic social media post.
• Strategy recently bought 13,627 BTC for $1.25 billion on January 11.
• The company also purchased 1,283 BTC for $115.97 million on January 4.
• Strategy has added a total of 14,910 BTC since the start of 2026.
• The firm now holds 687,410 Bitcoin valued at approximately $63.4 billion.

Michael Saylor has hinted at another Bitcoin acquisition by Strategy, just days after the company spent $1.25 billion buying BTC. The firm disclosed two major purchases in January alone, increasing its total Bitcoin holdings to 687,410 coins. Strategy now leads as the largest corporate holder of Bitcoin globally.

Strategy Buys 14,910 BTC Since January Start

Strategy purchased 1,283 BTC for $115.97 million on January 4 using available cash and financing options. Shortly after, the firm bought 13,627 BTC on January 11 for $1.25 billion, as disclosed in official filings. These transactions brought the total 2026 purchases to 14,910 BTC.

Michael Saylor posted a chart labeled “Bigger Orange” on January 18 through his social media account. The chart showed Bitcoin price movements and past Strategy buys, resembling signals used before prior acquisitions. Although unofficial, Saylor has used similar hints to foreshadow company purchases.

At the time of the latest post, Bitcoin traded at around $92,500, down from over $95,000 earlier in the week. The drop coincided with market uncertainty caused by newly announced U.S. tariffs. Despite price pressure, Strategy’s holdings remain in profit based on average acquisition costs.

Bitcoin Holdings Top $63.4 Billion Despite Price Drop

Strategy currently holds 687,410 BTC, now valued at approximately $63.4 billion, based on Bitcoin’s price near $92,600. The company maintains an average purchase price of $75,353 per coin, keeping it in the green. Despite falling prices, Strategy’s overall position stays profitable on paper.

Saylor has repeatedly stated that Bitcoin is a long-term asset for the company. He emphasized in past interviews that selling coins would only happen as a last resort. Strategy remains committed to expanding its crypto reserves despite market fluctuations.

The company’s strategy involves raising funds through convertible debt sales, keeping cash usage low. These debt instruments can convert into equity in later years, typically around 2027 and 2028. However, such a model increases leverage, which may create pressure in downturns.

Tariff Impact and ETF Inflows Shape Market Moves

Markets reacted to President Trump’s announcement of tariffs on goods from eight European nations starting February 1. The new policy imposes 10% duties, which will increase to 25% on June 1. Trump tied these tariffs to U.S. interests in acquiring Greenland.

The global crypto market fell 2.8% overnight to $3.2 trillion following the tariff news. Bitcoin dropped 2.6% within 24 hours, trading near $92,600 on Monday morning. Risk assets broadly declined as tensions between the U.S. and Europe escalated.

Despite volatility, institutional demand remains high, especially from spot Bitcoin ETFs. Between January 12 and 15, inflows exceeded $1.8 billion, according to market data. These purchases remove supply from circulation, which can support Bitcoin’s price over time.

Strategy’s approach to accumulation aligns with the fixed Bitcoin supply cap of 21 million coins. This scarcity factor often drives long-term interest from large firms and funds. Saylor’s recent post may be preparing markets for yet another acquisition disclosure.

On Sunday, StrategyTracker showed updated data alongside Saylor’s post, confirming the company’s current position. As of now, Strategy remains the largest corporate holder of Bitcoin worldwide. Bitcoin continues trading just above $92,600 in Monday’s Asian market session.

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