Cardone Capital added $10 million worth of Bitcoin to its holdings as the cryptocurrency traded near $93,000. The purchase was announced by CEO Grant Cardone on social media platform X. The company uses rental income from its real estate portfolio to fund Bitcoin purchases rather than taking on debt.
The latest acquisition brings Cardone Capital’s total Bitcoin holdings close to 1,000 BTC. The purchase occurred as Bitcoin fell 2% over 24 hours. The cryptocurrency had dropped from around $95,000 over the weekend following announcements of 10% tariffs on eight European nations.
Cardone Capital operates a hybrid investment model combining institutional multifamily real estate with digital assets. The firm manages approximately $5.3 billion in real estate assets across the United States. These properties generate the rental income used to purchase Bitcoin during market pullbacks.
The company previously placed an order for 935 Bitcoin in November 2025. This marked one of the largest individual Bitcoin purchases by a real estate investor. Since then, Cardone Capital has continued directing rental income toward Bitcoin accumulation when prices decline.
Cardone Capital’s approach differs from other companies building Bitcoin treasuries. The firm relies on cash flow from U.S. multifamily properties instead of issuing debt. This method allows for steady Bitcoin purchases regardless of market conditions.
In 2025, Cardone Capital launched a hybrid fund combining a $235 million multifamily acquisition with a $100 million Bitcoin allocation. The fund includes a 366-unit property in Boca Raton, Florida. This property generates approximately $10 million in annual net operating income, which goes entirely toward Bitcoin purchases.
Cardone describes this system as a mechanical accumulation model. The company converts cash flow into Bitcoin on a recurring basis. Tax-advantaged depreciation from real estate holdings supports consistent capital allocation without requiring asset sales.
Cardone told podcast host David Gokhshtein in December that he plans to launch a publicly traded Bitcoin-focused company in 2026. That entity would fund Bitcoin purchases exclusively through rental income from real estate properties.
Strategy, led by executive chairman Michael Saylor, also signaled additional Bitcoin purchases last week. The company previously established a $1.4 billion reserve for future dividend and interest payments. This reserve addresses concerns about potential forced Bitcoin sales if prices continue declining.
Bitcoin has fallen approximately 30% since reaching its all-time high in early October. Strategy’s shares have dropped more than 50% during the same period.
Cardone Capital maintains a long-term holding strategy for its Bitcoin position. The company does not plan to sell its digital assets in the near future. The firm continues using operating income from rental properties to add Bitcoin during market pullbacks while maintaining its core real estate operations.
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