Dogecoin Foundation’s Corporate Arm Reveals Consumer Push With New App

House of Doge, the Dogecoin Foundation’s official corporate arm, says it is building a new mobile app called “Such” that aims to make it easier for users to hold and spend DOGE while giving small merchants and independent sellers tools to accept it in day-to-day commerce.

In a post on X and a January 20 press release, House of Doge said Such is expected to launch in the first half of 2026 and will pair a self-custodial wallet with transaction tracking and a commerce feature branded “Hustles,” positioned as a simple on-ramp for people looking to sell products and services for DOGE.

Dogecoin Foundation Arm, Brag House Tease ‘Such’

House of Doge framed Such as its “first product,” with additional launches planned in the first half of 2026. The company described the app as an attempt to reduce friction on both sides of a DOGE transaction: helping holders spend more easily and helping sellers add Dogecoin payments in a way that fits routine retail activity.

Timothy Stebbing, CTO of House of Doge and a Dogecoin Foundation director, tied the product thesis directly to the DOGE community’s informal commerce culture. “I’ve seen so many people in the Dogecoin Community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days,” Stebbing said. “We want to enable anyone to start their hustle with Dogecoin through the Such app. We’re planning to enable anyone to start selling their hustle in as few clicks as possible.”

The DOGE Foundation account echoed that positioning on X, describing Such as “coming in the first half of 2026” and highlighting a launch scope centered on self-custodial wallets, real-time transaction tracking, and merchant tools for selling goods and services.

According to the press release, Such is being developed by a team of twenty headquartered in Melbourne, Australia, led by Stebbing. House of Doge said development began in March 2025, using open-source technology developed by the Foundation, with an initial launch targeted for the first half of 2026.

House of Doge CEO Marco Margiotta argued the app is intended to be more than another on-ramp-plus-wallet bundle. “We’re planning to offer more by going beyond another wallet app that lets you buy Dogecoin. We have unique features we’re expecting to release, all with the quality and ease of use through the wealth of experience our development team brings,” Margiotta said. “We want to see Dogecoin become a widely used global decentralized currency. By building our own solution, we’re able to bring people on that journey together with our many strategic partnerships.”

The Such app account on X introduced a character named “Kubo” as a guide and leaned into the same pitch, saying Such is “more than just a wallet” and is designed to let users “start a side-hustle and sell your products and services for Dogecoin” by the time it launches.

The announcement also ties Such to Brag House Holdings Inc., described as House of Doge’s merger partner and identified in the release as Nasdaq-listed under ticker TBH. Brag House CEO Lavell Juan Malloy II positioned the app as a bridge from community engagement to monetization. “The Such app represents the next frontier for how communities connect, create, and transact in a digital-first economy,” he said. “This gives users the freedom to build, earn, and engage using Dogecoin, not as a concept, but as a real, usable currency. This is more than just innovation; it’s about democratizing access to opportunity for everyone through digital technology.”

At press time, DOGE traded at $0.12522.