Visa Launches Stablecoin Advisory Practice for 2026 Strategy

Visa’s 2026 stablecoin advisory, launched on December 15, 2025, through Visa Consulting & Analytics, aims to guide banks, fintechs, and businesses in adopting stablecoins. This follows the expanded USDC settlement enabling $3.5B annualized settlement volume on blockchains like Solana.

Visa’s move underscores the growing significance of stablecoins in the digital payment landscape, prompting financial institutions to rapidly adopt this technology.

Advisory Practice to Foster Stablecoin Integration

Visa, a prominent payment network, has initiated an advisory practice aimed at fostering stablecoin adoption among banks and fintech firms. This development is driven by a strategic focus on expanding blockchain integration for faster and more efficient transactions.

Key Figures in the Initiative

Key figures within the initiative include Rubail Birwadker and Carl Rutstein, who expressed the significance of this strategic direction for Visa. The advisory practice aims to provide comprehensive support for adoption and implementation.

This initiative has positioned Visa at the forefront of stablecoin integration, with significant potential impacts on transaction efficiency and cost savings. Financial institutions are expected to benefit from rapid settlement capabilities, enhancing liquidity and financial agility.

Regulatory Frameworks and Strategic Partnerships

Regulatory frameworks, such as the GENIUS Act, have further accelerated stablecoin adoption, providing a clearer legal path. Visa’s strategic partnership with Circle emphasizes the integration of blockchain into traditional financial systems, highlighting a shift toward digital currencies.

Insights suggest that as stablecoins become more integrated, the financial sector will experience transformative changes, including enhanced transaction speeds and reduced costs. Historical precedents from Visa’s pilots indicate successful stablecoin use across various regions and industries.