First-Ever Category-Exclusive League Title Partnership Establishes the MoonPay X Games League with an Unprecedented New Multi-Year Deal BOULDER, Colo., Jan. 25,First-Ever Category-Exclusive League Title Partnership Establishes the MoonPay X Games League with an Unprecedented New Multi-Year Deal BOULDER, Colo., Jan. 25,

X GAMES AND MOONPAY ANNOUNCE LANDMARK TITLE PARTNERSHIP USHERING IN A NEW ERA OF ACTION SPORTS

2026/01/25 22:30
4 min read
For feedback or concerns regarding this content, please contact us at [email protected]

First-Ever Category-Exclusive League Title Partnership Establishes the MoonPay X Games League with an Unprecedented New Multi-Year Deal

BOULDER, Colo., Jan. 25, 2026 /PRNewswire/ — X Games announced a historic, multi-year partnership with MoonPay, the global leader in crypto payments, that will redefine the future of action sports. The three-year, category-exclusive partnership names MoonPay as the Title Partner of the newly formed MoonPay X Games League (XGL), marking the first league title partnership in X Games history and signaling the transition from standalone events to a year-round, team-based global league.

This announcement comes at a seminal moment for the brand and the culture it helped create. X Games Aspen 2026 Driven by Jeep® will be the final standalone X Games event, closing one of the most iconic chapters in action sports history and opening the door to a professionalized future built on teams, rivalries, and season-long competition.

The partnership establishes MoonPay as the exclusive category partner across finance, banking, and crypto for the newly formed X Games League, while introducing a first-of-its-kind pass-through model that extends participation to MoonPay’s network of partners. As Title Partner of the MoonPay X Games League, MoonPay will enable select partners to engage within the league ecosystem through integrated activations and experiences, bringing the broader crypto industry into X Games through a single, unified framework built at the league level.

“Today is not just about announcing a partnership,” said Jeremy Bloom, CEO of X Games. “It’s about declaring the future of action sports. With MoonPay, X Games is evolving from individual contests into a global co-ed league with teams, salaries, benefits, and real stakes across an entire season, and across the biggest platform in action sports.”

The partnership with MoonPay and X Games represents a once-in-a-generation shift for action sports, bridging history and the future. This weekend’s event in Aspen will serve as the final standalone X Games, linking three decades of legacy to a bold, league-driven future. As X Games closes out the chapter of hosting traditional events, the brand is excited to introduce the MoonPay X Games League, a permanent, team-based competition structure for both winter and summer action sports athletes competing in various skateboarding, BMX, snowboarding and freeskiing disciplines. This new approach to competition will bolster athlete salaries and benefits, offer new team ownership opportunities, and create season-long narratives that build authentic rivalries.

MoonPay connects traditional money and crypto so customers can buy, sell, exchange, and pay. With X Games, MoonPay will serve as the connective tissue between sport, culture, and technology, helping bridge physical competition with digital innovation and fan engagement.

“We’re thinking long term,” said Ivan Soto-Wright, CEO & Founder of MoonPay. “X Games is becoming a real league, and that’s the moment to invest big. The MoonPay X Games League puts athletes first and brings crypto to a global audience, powered by our partner ecosystem, in a bold, new way.”

The MoonPay X Games League will now be a permanent, global property with year-round competition. Athletes now compete for teams, not just medals. This historic moment represents opening day for a new chapter in action sports history.

Additional details on X Games League, teams, athletes, and the inaugural season can be found at xgames.com.

About X Games
Since 1995, X Games has defined action sports—from Tony Hawk’s 900 to Shaun White’s halfpipe dominance to the rise of BMX and skateboarding as global forces. Over 30 years, it has become more than a competition: it’s a cultural touchstone, blending sports, music, fashion, and community. For more information, visit www.xgames.com, or follow @xgames on TikTok, X, Instagram or Facebook. 

About MoonPay
Founded in 2019, MoonPay is a global financial technology company that helps businesses and consumers move value across fiat and digital assets. MoonPay has more than 30 million customers across 180 countries and supports more than 500 enterprise customers spanning crypto and fintech.

MoonPay powers ramps, trading, commerce, and stablecoin infrastructure, connecting traditional payment rails with blockchains. MoonPay maintains a broad regulatory footprint, including a New York BitLicense, a New York Limited Purpose Trust Charter, and money transmitter licenses across the United States, as well as MiCA authorization in the EU.

MoonPay is how the world moves value.

X Games Media Contacts:
Lauren Machen, [email protected]
Alex Hughes, [email protected]
PMK Entertainment, [email protected]

MoonPay Media Contacts:
Casey Craig, [email protected]
Taleen Simonian, [email protected] 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/x-games-and-moonpay-announce-landmark-title-partnership-ushering-in-a-new-era-of-action-sports-302669454.html

SOURCE MoonPay

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact [email protected] for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

TradFi Titan BlackRock Debuts Staked Ethereum ETF, Letting Investors Earn Yield Alongside ETH Exposure ⋆ ZyCrypto

TradFi Titan BlackRock Debuts Staked Ethereum ETF, Letting Investors Earn Yield Alongside ETH Exposure ⋆ ZyCrypto

The post TradFi Titan BlackRock Debuts Staked Ethereum ETF, Letting Investors Earn Yield Alongside ETH Exposure ⋆ ZyCrypto appeared on BitcoinEthereumNews.com.
Share
BitcoinEthereumNews2026/03/13 12:15
Interest Rate Cuts Have Triggered Volatility in the Crypto Market, and GoldenMining Has Become a New Choice for Investors With Its Stable Returns of $9K/Day.

Interest Rate Cuts Have Triggered Volatility in the Crypto Market, and GoldenMining Has Become a New Choice for Investors With Its Stable Returns of $9K/Day.

The Federal Reserve’s interest rate cuts have boosted market optimism and sparked investor interest in cryptocurrencies. Economic indicators, such as inflation and GDP growth, directly impact market liquidity. The uncertainty brought about by the rate cuts has increased volatility in the cryptocurrency market, necessitating effective risk management to mitigate price fluctuations. The volatility associated with […] The post Interest Rate Cuts Have Triggered Volatility in the Crypto Market, and GoldenMining Has Become a New Choice for Investors With Its Stable Returns of $9K/Day. appeared first on Live Bitcoin News.
Share
LiveBitcoinNews2025/09/18 17:16
After the interest rate cut, how far can the institutional bull market go?

After the interest rate cut, how far can the institutional bull market go?

The dominant force in this cycle comes from institutions. The four major cryptocurrencies, BTC, ETH, SOL, and BNB, have all hit new highs, but only BTC and BNB have continued to rise by over 40% since breaking through their all-time highs. SOL achieved a breakout earlier this year thanks to Trump's coin launch, while ETH experienced a revaluation mid-year driven by DAT buying, but neither has yet reached a new high. The Federal Reserve cut interest rates last night. How far can this round of institutional-led market trends go? 1. The institutional configuration logic of the three major currencies The positioning of crypto assets directly determines their long-term value, and different positioning corresponds to different institutional configuration logic. Bitcoin: The anti-inflation property of digital gold Positioned as "digital gold," its long-term logic is strongly tied to the fiat currency inflation cycle. Data shows that its market capitalization growth is synchronized with Global M2 and negatively correlated with the US dollar index. Its core value lies in its "inflation resistance" and value preservation and appreciation, making it a fundamental target for institutional investment. Ethereum: The Institutional Narrative Dividend of the World Computer Positioned as the "World Computer," although the foundation's "Layer 2 scaling" narrative has failed to gain traction in the capital market, its stable system, with 10 years of zero downtime, has capitalized on the development of institutional narratives such as US dollar stablecoins, RWAs, and the tokenization of US stocks. It has shrugged off the collapse of the Web3 narrative, and with the crucial push from DAT, has achieved a revaluation of its market capitalization. Ethereum, with its stability and security, will become the settlement network for institutional applications. Solana: The Active Advantage of Online Capital Markets Positioned as an "Internet Capital Market," Solana (ICM) stands for on-chain asset issuance, trading, and clearing. It has experienced a resurgence following the collapse of FTX. Year-to-date, it accounts for 46% of on-chain trading volume, with over 3 million daily active users year-round, making it the most active blockchain network. Solana, with its superior performance and high liquidity, will be the catalyst for the crypto-native on-chain trading ecosystem. The three platforms have distinct positioning, leading to different institutional investment logic. Traditional financial institutions first understand the value of Bitcoin, then consider developing their institutional business based on Ethereum, and finally, perhaps recognize the value of on-chain transactions. This is a typical path: question, understand, and become a part of it. Second, institutional holdings of the three major currencies show gradient differences The institutional holdings data of BTC, ETH, and SOL show obvious gradient differences, which also reflects the degree and rhythm of institutions' recognition of these three projects. Chart by: IOBC Capital From the comparison, we can see that institutional holdings of BTC and ETH account for > 18% of the circulating supply; SOL currently only accounts for 9.5%, and there may be room for replenishment. 3. SOL DAT: New Trends in Crypto Concept Stocks In the past month or so, 18 SOL DAT companies have come onto the scene, directly pushing SOL up by more than 50% from its August low. The louder SOL DAT company: Chart by: IOBC Capital Among the existing SOL DAT companies, Forward Industries, led by Multicoin Capital founder Kyle Samani, may become the SOL DAT leader. Unlike BTC DAT, which simply hoards coins, many SOL DAT companies will build their own Solana Validators, so that this is not limited to the "NAV game". Instead of simply waiting for token appreciation, they will continue to obtain cash flow income through the Validator business. This strategy is equivalent to "hoarding coins + mining", which is both long-term and profitable in the short term. 4. Crypto Concept Stocks: A Mapping of Capital Market Betting Crypto concept stocks are a new bridge between traditional capital and the crypto market. The degree of recognition of various Crypto businesses by the traditional financial market is also reflected in the stock price performance of crypto concept stocks. Chart by: IOBC Capital Looking back at the crypto stocks that have seen significant gains this round, we can see two common characteristics: 1. Only by betting big can a valuation reassessment be achieved. There are 189 publicly listed companies holding BTC, but only 30 hold 70% of their stock market capitalization, and only 12 hold more than 10,000 BTC—and these 12 have seen significant gains. A similar pattern is observed among listed ETH DATs. A superficial DAT strategy can only cause short-term stock price fluctuations and cannot substantially boost stock market capitalization or liquidity. 2. Business synergy can amplify commercial value. Transforming a single-point business into a multifaceted industry chain layout can amplify commercial value. For example, Robinhood, through its expansion into cryptocurrency trading, real-world asset trading (RRE), and participation in the USDG stablecoin, has formed a closed-loop business cycle for capital flow, leading to record highs in its stock price. Conversely, while Trump Media has also invested heavily in crypto (holding BTC, applying for an ETH ETF, and issuing tokens like Trump, Melania, and WLFI), the lack of synergy between its businesses has ultimately led to a lackluster market response to both its stock and its token. Ending The project philosophies of Bitcoin, Ethereum, and Solana correspond to three instincts of human beings when facing the future: survival, order, and flow.
Share
PANews2025/09/18 19:00