Securitize Taps Former Nasdaq Exec to Drive Tokenization Push

Securitize has appointed former Nasdaq executive Giang Bui as Vice President of Issuer Growth to expand its tokenization efforts in public and private markets.

Key Takeaways

• Giang Bui joins Securitize after senior roles at Nasdaq, NYSE, and Cboe, bringing deep expertise in ETFs and regulatory processes.
• At Nasdaq, she played a key role in launching spot Bitcoin ETFs and shaping digital asset operations.
• Securitize, with $4 billion in assets under management, has worked with major firms like BlackRock, Apollo, and KKR.
• The firm aims to bring stocks onchain by early 2026, focusing on regulated, issuer-led tokenization.

What Happened?

Securitize has hired Giang Bui, a veteran of major U.S. exchanges, to lead its issuer growth strategy. Bui will work directly with public and private market issuers to help launch regulated tokenization products. Her move to Securitize signals a push toward broader adoption of blockchain-based assets within the traditional finance world.

Securitize Bolsters Leadership for Tokenization Ambitions

Bui brings with her years of experience from Nasdaq, where she helped establish the exchange’s digital asset ETF initiatives. She worked closely with regulators, liquidity providers, and internal teams to navigate the complex process of listing spot Bitcoin ETFs. Prior to Nasdaq, she held strategic roles at the New York Stock Exchange and Cboe Global Markets, focusing on exchange-traded funds and market development.

Carlos Domingo, CEO of Securitize, emphasized the value of Bui’s experience, stating:

He added that her leadership will be key as the firm scales its regulated tokenization platform.

Bui’s new role centers around helping issuers explore tokenized securities while maintaining compliance and clarity on shareholder rights. According to her, tokenization mirrors the trajectory of ETFs in their early stages, offering improved operational efficiency, distribution, and compliance clarity.

Securitize’s Growing Influence in Digital Asset Markets

Securitize is one of the leading tokenization firms, already managing $4 billion in assets. It has built partnerships with some of the largest names on Wall Street, including BlackRock, Apollo, Hamilton Lane, VanEck, and KKR.

The firm is preparing to bring stocks onchain with a product rollout targeted for Q1 2026. This move would allow tokenized equities to operate on blockchain infrastructure while still conforming to traditional financial frameworks.

The firm’s approach focuses on an issuer-led model, ensuring ownership rights are clearly defined and the infrastructure is designed to fit within existing regulatory frameworks. Domingo stated that standards, resilience, and issuer alignment are more critical than ever as tokenization scales.

Institutional Momentum and Market Watch

Securitize’s progress is part of a broader trend of institutional interest in blockchain-powered asset management. Analysts are watching closely to see whether regulated tokenization will achieve mainstream adoption.

Other firms like Theo and Bitwise are also entering the tokenized space. Theo recently introduced a yield-bearing gold token, and Bitwise launched non-custodial vault curation aimed at stablecoin yields. These efforts point to a competitive, fast-evolving landscape.

Analysts have noted that Securitize’s model could reduce friction for traditional institutions hesitant about digital assets. By focusing on regulated, transparent solutions, the company aims to bridge the gap between conventional finance and blockchain.

CoinLaw’s Takeaway

In my experience watching both traditional finance and digital asset trends evolve, this move feels like a smart bet on the future. Giang Bui knows the legacy systems inside out, and her decision to join Securitize shows that tokenization is no longer just experimental. It is real, and it is coming fast. I found it especially telling that someone so deeply embedded in Nasdaq’s digital strategy would pivot to a firm like Securitize. This signals growing confidence that blockchain will reshape how we issue, manage, and trade assets. If Securitize executes its vision by 2026, it could set a new industry standard.

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