Torres brandy debuts in PHL through Tanduay distribution deal

TANDUAY has entered a distribution agreement with Spain’s Torres to bring its brandy to supermarkets nationwide, starting with Torres 5 Light, with additional products arriving in the first quarter as part of the latter’s Philippine market debut.

“The arrival of Torres in the Philippines marks the coming of two great houses that are united by a shared commitment to excellence and growth. This partnership reflects our vision to offer Filipino consumers world-class spirits,” Tanduay President and Chief Executive Officer Lucio Tan III said in a statement on Wednesday.

Tanduay International Business Development Manager Roy Kristoffer Sumang said the company has been negotiating with Torres as part of the Spanish brand’s European expansion.

“We approached them during one of our visits in Europe, way back in 2024,” he told reporters on Tuesday.

For its Philippine launch, Tanduay plans to lead with Torres 5 Light in the mainstream market, while gradually introducing higher-end Torres variants through upscale channels such as specialty liquor stores, membership shopping stores, and wine shops, Mr. Sumang said.

Torres 5 Light is a smooth, light brandy with 25% alcohol, made from grapes and aged in oak barrels.

Torres Spirits Global Managing Director Christian Visalli said the partnership aims to bring Torres 5 Light and Spanish brandy heritage to the Philippine market.

Since the 16^th century, the Torres family has cultivated vineyards in Spain’s Penedès region, founding Casa Torres in 1870 for winemaking and launching its brandy production in 1928 using oak-aged spirits from the area’s finest white wines.

“With Tanduay as our distributor, we are confident that Torres products will reach Filipino consumers who appreciate exceptional spirits with authentic Spanish tradition,” Mr. Visalli said.

Tanduay is a rum brand produced by Tanduay Distillers, Inc., a subsidiary of the Tan-led conglomerate LT Group, Inc.

On Wednesday, LT Group shares fell 1.27% to close at P15.50 apiece. — Alexandria Grace C. Magno