MessageGears Redefines How Enterprises Manage Cross-Channel Marketing at Scale Based on How Large Teams Actually Work

New role-aware, multi-brand workspaces eliminate the operational friction that consistently slows down large marketing organizations

ATLANTA–(BUSINESS WIRE)–MessageGears, the leading warehouse-native data activation and engagement platform, today announced a major product expansion designed to solve one of enterprise marketing’s most persistent challenges: coordinating multiple specialized teams across dozens of brands, business units, and regions without sacrificing speed, control, or governance — all within a single, secure instance.

Enterprise marketing execution is fundamentally a team sport. Data engineers, audience segment builders, content authors, campaign operators, and marketing analysts all need to coordinate across systems, timelines, and approvals. Yet many marketing platforms treat all users the same, forcing radically different roles into identical interfaces and permission models. The result is friction, risk, and slower execution at scale.

With the introduction of multi-brand experiences and an expanded set of user roles, MessageGears gives enterprise teams clearer control over their data, content, and campaign workflows. Teams can create custom user groups by brand, sub-brand, department, or task with a flexible tagging system. Each group can then operate independently while benefiting from a shared platform and assets with granular permissioning.

“Teams with large brand portfolios have long struggled to balance autonomy with efficiency,” says Kevin Freeman, Product Lead at MessageGears. “These new capabilities make it dramatically easier for enterprise organizations to centralize their customer engagement strategy while still giving each brand the freedom, control, and safeguards they need.”

Reducing the operational burden of multi-brand marketing execution

Many corporate marketing teams today operate across dozens — sometimes hundreds — of distinct brands, each with their own voice, customer base, domains, templates, and regulatory considerations. Historically, even best-in-class martech platforms have forced teams into rigid, multi-instance setups or manual permissioning workarounds that slow execution and increase operational risk. This quickly becomes expensive and inefficient, not to mention a governance nightmare. It also makes it difficult and sometimes impossible for teams to share marketing assets across brand accounts.

MessageGears’ new multi-brand workspaces solve this challenge by helping teams:

• Work smarter across business units: Brand-level tagging ensures every audience, template, campaign, sending profile, data connection, and more is clearly associated with the correct brand(s). It’s quick and easy to intentionally share or restrict access on individual assets, helping teams avoid duplicating work unnecessarily across groups.
• Scale operations without adding complexity: The new workspace UI shows each user only the brands and assets relevant to them, helping teams work faster and with greater confidence across large brand portfolios – no irrelevant clutter to sift through.
• Improve governance while reducing operational risk: By allowing large teams to create a clean separation between business units, compliance and access control become straightforward. Tags and permissions are easy to maintain and simple to audit. A default “global brand” tag also allows admins to quickly grant universal access to specific datasets or content as needed.

New user role framework provides clarity and control

To support these multi-brand capabilities, MessageGears has expanded and redefined its user role system based on extensive research into how enterprise marketing organizations operate across departments. The new permissioning is more granular with an intuitive structure that aligns with modern enterprise roles and responsibilities.

MessageGears’ out-of-the-box user roles include Data Engineer, Segment Builder, Content Author, Global Content Author, Campaign Author, External Campaign Author, Customer Profiler, Integration Engineer, Data Preview, and System Admin — each available with read-only, manager, or admin access variants for specific features.

This framework allows organizations to create clear separation of duties across departments and brands, while also reducing unnecessary risk by tightening access controls to assets users don’t need.

“Roles and permissions aren’t exciting on their own — but what they enable absolutely is,” says Freeman. “By streamlining governance across brands, our customers can execute more campaigns more confidently with less operational overhead.”

Built for the world’s largest and most complex brands

MessageGears continues to focus on solving the hardest enterprise messaging challenges, particularly for organizations with complex brand hierarchies, legacy system constraints, or strict data governance requirements. The new multi-brand enhancements mark another phase in their broader initiative to deliver best-in-class tooling and support for enterprise marketers.

“Enterprise marketing doesn’t break because teams lack talent or data. It breaks when specialized teams are forced into tools that weren’t designed for how those teams actually work,” said Eugene Yukin, VP of Product at MessageGears. “As part of our ongoing work with enterprises, we spent months studying how large organizations collaborate across data, content, and execution. What we learned is simple: the best enterprises succeed when each role is oriented around their specific goal, and the UI must reflect those goals for teams to move quickly and confidently. These releases reflect a platform rebuilt around role clarity, brand separation, and governance – so enterprise teams can finally move fast together.”

About MessageGears

MessageGears is the leading data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across channels – including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing data. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Top brands like Expedia, Chewy, and Vimeo trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.

Contacts

Media contact:
Koertni Adams
Director of Content, MessageGears
[email protected]
(888) 352-0886