OG by Crypto.com Launches With Bold Bet on Event-Based Trading

Crypto.com has officially launched OG, a standalone app offering a regulated prediction market experience, as demand for event-based trading reaches new highs ahead of the Super Bowl.

Key Takeaways

• OG is a new prediction market platform from Crypto.com, offering trading on sports, financial, political, and cultural outcomes.
• It is the first CFTC-regulated prediction platform to introduce margin and leveraged trading, pending certification.
• The platform combines trading, social features, and real-time market forecasts, with up to $500 in rewards for the first million users.
• The launch comes after Crypto.com’s prediction market arm saw 40x growth in weekly volume over six months, leading to the decision to spin off OG into its own app.

What Happened?

Crypto.com has introduced OG, a new app built exclusively for event-based trading, starting with a strong focus on sports. Just days ahead of Super Bowl LX, the app debuts as a separate product from Crypto.com’s main platform, offering CFTC-regulated prediction markets. The move marks a major shift in how Crypto.com structures its offerings, positioning OG as a dedicated consumer experience in a fast-growing niche.

OG’s Bold Entry Into Prediction Markets

OG isn’t just a spin-off. It’s a full-blown reimagining of what prediction markets can be in the regulated U.S. space. Backed by Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse, OG allows users to trade on real-world outcomes ranging from sports events like the Super Bowl and March Madness to political elections, economic trends, and entertainment results.

The app aggregates market-driven probabilities into dynamic forecasts, giving users a clear snapshot of what the trading crowd expects to happen next. It also offers a social layer where users can connect, share opinions, and celebrate their predictions, transforming the app into a blend of trading and social media.

Highlights of the Launch:

• OG offers a first-of-its-kind margin trading experience for prediction markets via CDNA’s margin prediction contracts product, setting it apart from competitors like Kalshi and Polymarket.
• The first one million users who sign up will receive up to $500 in rewards, further boosting early user adoption.
• Users can access OG via mobile apps or through OG.com.
• OG is initially targeting the U.S. market, with plans to expand globally soon.

Leadership and Regulatory Backbone

Nick Lundgren, former Chief Legal Officer at Crypto.com, has been appointed CEO of OG. Lundgren played a critical role in securing Crypto.com’s regulatory foothold, including its acquisition of CDNA in 2022, then the largest in crypto industry history.

Lundgren said.

He emphasized that sports are the natural gateway for prediction markets and that OG’s vision includes parlays, margin trading, and a robust social experience.

Crypto.com’s regulatory structure gives OG an edge. By operating under a CFTC-regulated framework, OG ensures compliance and builds consumer trust in a space where many platforms struggle with patchwork oversight, especially at the state level.

Why Crypto.com Spun Off OG?

The decision to launch OG as a separate app reflects a strategic bet: that event-based trading is no longer just a feature inside a crypto exchange, but a full product category with mass appeal. Over the last six months, Crypto.com’s prediction market volumes surged 40x, prompting the company to decouple these offerings into a focused platform.

This structure also helps isolate regulatory exposure, improve user experience, and tailor compliance more efficiently, especially in areas like sports prediction contracts, which often face stricter scrutiny.

The Market Context and Rising Competition

Crypto.com is entering an increasingly competitive space. Platforms like Kalshi and Polymarket have seen sustained growth, and Coinbase recently partnered with Kalshi to expand access to prediction markets across all 50 U.S. states.

Meanwhile, Crypto.com is building strategic partnerships to seed liquidity and drive brand recognition. These include deals with Fanatics, Truth Social, Stripe, Plaee, High Roller Inc., and Hollywood.com. The company previously collaborated with Underdog to bring prediction markets to multiple U.S. states.

Recent data cited by The Block shows combined monthly trading volumes on Kalshi and Polymarket climbing from $2 billion in August to nearly $17.5 billion in January. This momentum signals that prediction markets are evolving into a serious asset class, with broad appeal beyond sports.

CoinLaw’s Takeaway

I think Crypto.com launching OG right before the Super Bowl was a genius move. In my experience, nothing draws user attention in trading like a major sporting event, and positioning OG with a sleek, standalone interface is a clever way to carve out a unique identity. What really stands out to me is the margin trading angle. That’s a first in this space, and if done right, it could unlock a whole new level of participation. I’ve watched prediction markets struggle to gain mainstream traction, but OG’s approach feels different. It’s social, regulated, and most importantly, user-first.

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