Despite ongoing changes in the global streaming hardware market, Android TV boxes remain the primary deployment choice for many operators, distributors, and system integrators. Compared with other form factors, TV boxes offer greater flexibility in hardware configuration, thermal design, and long-term system support, making them suitable for commercial and large-scale projects.
Within this market structure, Shenzhen Oranth Technology Development Co., Ltd. focuses primarily on Android TV box solutions, while extending its product lineup under the Tanix and KICKPI brands to support adjacent requirements such as certified platforms, compact devices, and development hardware.
Android TV Boxes as the Core of the Product Portfolio
Android TV boxes continue to represent the core product category for Oranth. Under the Tanix brand, the company develops a range of Tanix Android TV box products designed for IPTV systems, hospitality environments, and private-label distribution.
These devices are based on mainstream SoC platforms including Amlogic, Allwinner, and Rockchip, allowing buyers to balance performance requirements, cost targets, and supply stability. Android TV boxes offer more internal space and interface flexibility than stick-style devices, making them suitable for projects that require Ethernet connectivity, expanded storage, or customized system integration.
AOSP-Based Tanix Devices Supporting System Customization
The Tanix product line is built around AOSP-based Android systems, which are commonly selected for projects where system-level customization is required. In addition to TV boxes, Oranth also offers compact options such as the Tanix Android TV stick, which retains AOSP flexibility in a smaller form factor.
AOSP-based devices allow integrators to implement customized launchers, preinstall regional applications, and integrate third-party middleware without the limitations imposed by platform certification. This approach is often adopted in markets where Google certification is not mandatory and where control over software behavior is a key requirement.
Google-Certified KICKPI Devices for Compliance-Oriented Markets
For regions where compliance and platform certification play a decisive role, Oranth provides Google-certified hardware under the KICKPI brand. These products are designed to meet Google’s certification standards and operate on the Google TV platform.
The KICKPI Google TV box is positioned for retail and operator channels that require official Google Play access and compatibility with major streaming services. For users seeking a compact certified solution, the KICKPI Google TV stick offers similar compliance in a smaller device format.
Development Boards as an Extension of the Core Hardware Business
Beyond consumer streaming products, Oranth has introduced KICKPI development boards as a complementary category rather than a replacement for TV box solutions. The development boards are designed for software development, system evaluation, and customized embedded projects.
These boards support deeper system modification and flexible hardware configurations, making them suitable for engineering teams and solution providers. According to Oranth’s product roadmap, development boards will receive increased focus in 2026, particularly for long-term projects that require hardware-level customization.
Multi-Chipset Support for Long-Term Project Planning
Across its Android TV boxes, Google TV devices, and development boards, Oranth supports Amlogic, Allwinner, and Rockchip chipsets. This multi-platform strategy helps reduce dependency on a single silicon supplier and allows customers to plan deployments based on availability, lifecycle stability, and regional supply conditions.
For B2B buyers managing multi-year deployments, chipset flexibility remains an important consideration alongside performance and cost.
A Focused but Scalable Android TV Hardware Strategy
Overall, the Tanix and KICKPI brands reflect a TV box–centered hardware strategy:
- Android TV boxes remain the primary product focus
- TV sticks serve as compact extensions of the same ecosystem
- Google TV devices address certification-driven markets
- Development boards support engineering and customization needs
This structure allows Shenzhen Oranth Technology Development Co., Ltd. to strengthen its position in the Android TV box segment while expanding selectively into related hardware categories without diluting its core focus.
