Tether Invests $150M in Gold.com for Tokenized Gold Expansion

Stablecoin issuer Tether has purchased a $150 million stake in Gold.com, showing its stronger focus on tokenized gold, a rapidly growing market that combines physical gold with blockchain technology.

According to the press release, Tether has acquired approximately 12% of Gold.com. For background, the platform is designed to simplify gold ownership and improve liquidity. The investment aligns with Tether’s broader strategy to support financial products that combine long-term stability with digital accessibility.

Bridging Physical and Digital Gold

Tether plans to use the partnership to enhance the way people buy, store, hold, and transfer gold across borders. Recall that the firm recently launched USA₮, a compliant stablecoin. The federally regulated dollar-backed token supports trusted institutional participation in tokenized and physical gold markets.

Notably, the gold-backed stablecoin market has expanded rapidly. Over the past year, it climbed from about $1.3 billion to more than $5.5 billion, driven by record gold prices and rising demand for on-chain safe-haven assets. Within this market, XAU₮ accounts for over 60% of global market capitalization, reinforcing Tether’s leadership in tokenized commodities.

Expanding Institutional Partnerships

Tether believes tokenization can remove traditional barriers such as high costs, storage challenges, and limited accessibility. Consequently, investors may soon gain easier access to gold through blockchain-based products. With fresh capital, Gold.com is expected to accelerate product development and expand its global reach.

Tether is also widening its institutional footprint. The company recently announced a $100 million strategic equity investment in Anchorage Digital, a federally regulated crypto bank.

These investments signal that Tether is positioning itself at the center of a financial system where blockchain meets real-world assets. While the crypto market continues to mature, strategies like these may shape how value moves in the future.

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