Industry Specialist Warns of Costly Consequences from Poor Planning in Storage Facility Rebranding

Mike Purvis, founder of Storage Facility Painting Services, LLC, is calling attention to what he describes as a significant operational issue in the self-storage industry: the financial and operational costs resulting from inadequate planning during repainting and rebranding projects. Purvis, whose company works exclusively with storage facilities nationwide, contends that many problems stem from treating these complex, active facilities like generic commercial painting jobs.

‘Most failures happen before a crew ever arrives,’ Purvis said. ‘If planning is weak, quality and timelines suffer every time.’ The issue has gained importance as the industry expands, with the United States now home to more than 50,000 self-storage facilities. Frequent rebranding and refresh cycles, driven by new locations and ownership consolidations, often occur while facilities remain fully operational, necessitating careful sequencing, logistics, and coordination.

Purvis argues that speed and quality are not mutually exclusive objectives. ‘Speed comes from preparation,’ he explained. ‘Rushing comes from poor planning. Those are two very different things.’ Industry estimates suggest that rework and schedule overruns cost commercial property owners billions of dollars annually, frequently due to missed deliveries, unclear scopes, or unrealistic timelines. In painting and exterior maintenance specifically, inadequate preparation remains a leading cause of early failure.

To address these risks, Storage Facility Painting Services, LLC was established with a narrow focus. The company works solely on storage facilities, employing defined systems, standard workflows, and disciplined scheduling to minimize disruption and enhance consistency across sites. ‘Specialisation removes guesswork,’ Purvis noted. ‘When you understand the asset type, you plan better. When you plan better, everything downstream improves.’

Rather than advocating for new tools or trends, Purvis emphasizes fundamentals: clearer project scopes, realistic schedules, and partners who comprehend the operational constraints of active facilities. ‘This industry doesn’t need shortcuts,’ he stated. ‘It needs better decisions made earlier.’ He encourages facility owners, operators, and service providers to take practical steps, such as asking detailed questions about planning and sequencing before work begins and choosing partners with direct experience in storage facilities. ‘Better outcomes are usually the result of simple changes,’ Purvis concluded. ‘Anyone can raise the standard by slowing down and planning properly.’ To read the full interview, visit the website here.

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