Cebu Pacific partners with PwC for digital system upgrade

CEBU PACIFIC has partnered with PricewaterhouseCoopers Consulting Services Philippines Co. Ltd. (PwC Consulting Philippines) to implement a SAP Cloud enterprise resource planning (ERP) platform, which will serve as the airline’s core finance and operations system and support its digital transformation initiatives.

“Through this partnership, we are enabling the airline’s finance and operational teams to work smarter, faster, and more collaboratively,” PwC Consulting Philippines Managing Principal Veronica Bartolome said in a media release on Thursday.

The platform will allow Cebu Pacific to access real-time data insights, generative artificial intelligence-driven automation, and predictive analytics.

It is expected to modernize the airline’s business processes across finance, risk and treasury, procurement, supply chain, flight operations, sales, asset and cash management, and regulatory compliance, PwC Consulting Philippines said.

PwC Consulting Philippines is an SAP Platinum and RISE with SAP-validated partner and will serve as Cebu Pacific’s implementing partner for the project.

Cebu Pacific plans to fully transition to SAP Cloud ERP Private solutions by the third quarter of 2027.

The digital transformation will cover the entire Cebu Pacific group, including the budget airline’s operator Cebu Air, Inc., which also operates CebGo, Inc.; 1Aviation Groundhandling Services Corp.; and Aviation Partnership (Philippines) Corp. (APlus), which handles aircraft maintenance and repair.

“With its industry focus, as well as global and local expertise, PwC Consulting Philippines leverages best practices in finance and logistics, including its user adoption strategy, thus providing expert advisory to the Cebu Pacific group during this digital transformation,” the company said.

SAP Cloud ERP Private will streamline end-to-end finance solutions, strengthen governance and risk management, and allow scalability to support growing business demands, Ms. Bartolome said.

“As Cebu Pacific sustains its growth, we need systems that can keep pace with the scale and complexity of our operations… This transformation strengthens how we manage resources and make decisions across the business, enabling a more consistent experience for our customers,” said Cebu Air Chief Financial Officer Mark Julius V. Cezar. — Ashley Erika O. Jose