Online businesses rely heavily on different techniques to communicate with their customers and subscribers, but out of all methods, email is still the most preferred way. With the passing time and online space tightening its security methods by adapting diverse ways, it has become difficult for marketers to reach their target audience and not land in their spam folders.
If you are amongst those marketers who prefer email marketing campaigns over other options, then you must be aware of the ways that can reduce your chances of landing in spam and bounce rate. Real-time email verification is one effective way to increase the authenticity of your email, and it is one of those tools that is the need of every business. Let us explain how.
Strengthen Security
We live in a time where phishing and cyber fraud have become too common, and everyone actively using their email address avoids anything they find malicious, even distantly. When you don’t want to be labelled as a fraud mail, it is important you use real-time email verification to establish the authenticity of your email and domain. It ensures that the receiver knows they are not falling prey to any spam. Also, it saves the mail from any sort of malicious activity by third-party in the process through the process of transmission.
Enhanced Communication
Real-time email verification helps with enhanced communication. When you verify your mail in real-time, the tag of being a spam and potential scam gets removed, and your mail becomes read-worthy. As a safe email, there are high chances that the receiver of the mail or the subscriber will open and interact with it, establishing enhanced communication.
Better Engagement and Conversion
The main prospect of creating an email campaign is to engage with potential customers and convert them into customers. Metrics like forwards, clicks, and open rates determine the ratio of engagement and help ISPs know if your mail has been practicing the best ways. When your mail campaign receives a low engagement rate, it signals the ISPs about the same impacting your reputation as a sender. This all can be solved by implementing real-time email verification.
Detects Real-Time Errors
One of the most ignored things the majority of marketing email suffers from is errors that seem too small but make a huge impact on the receivers. It instantly turns off many receivers and pushes them into thinking that your mail is more likely to have been sent by a potential scammer. With real-time verification, this error can easily be solved as you get immediate feedback and a chance to fix the errors before you send them. You will not just be notified about the grammatical errors, but also about the wrong email address that you may have used.
As a marketer who has been in the email marketing business, it may not be considered a good thing that you have stayed ignorant about all the good practices. Real-time email verification is among them, and implementing this one thing can change how you have been managing your email campaigns for a long time.
