Nexo has re-entered the United States market three years after its exit, launching a new suite of digital asset services built around the infrastructure support from U.S.-based Bakkt.

In a Monday announcement, the firm presented the move as a fresh start in a market it once left, this time emphasizing compliance, risk management, and long-term growth instead of aggressive product rollout.

Nexo originally withdrew from the U.S. in late 2022 after clashes with state and federal regulators over its Earn Interest Product, describing negotiations as a “dead end” and the environment as “impossible” to operate in following multiple enforcement actions, including from California and New York.

Product Lineup Targets Yield and Liquidity

The firm later flagged its intention to come back in April 2025 and reported around $11 billion in assets under management, framing a return as part of a wider shift toward operating only where regulatory expectations are clearer.

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The relaunched U.S. platform now runs through partnerships with regulated entities and uses Bakkt to provide its digital asset trading infrastructure, aligning the offering with institutional risk and compliance Compliance In finance, banking, investing, and insurance compliance refers to following the rules or orders set down by the government regulatory authority, either as providing a service or processing a transaction. Compliance concerning finance would also be a state of being following established guidelines or specifications. This designation can also encompass efforts to ensure that organizations are abiding by both industry regulations and government legislation. Understanding ComplianceCompliance is a In finance, banking, investing, and insurance compliance refers to following the rules or orders set down by the government regulatory authority, either as providing a service or processing a transaction. Compliance concerning finance would also be a state of being following established guidelines or specifications. This designation can also encompass efforts to ensure that organizations are abiding by both industry regulations and government legislation. Understanding ComplianceCompliance is a Read this Term standards.

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Nexo’s U.S. lineup includes fixed and flexible yield programs, an integrated crypto exchange, and crypto-backed credit lines aimed at users who want to access liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term without selling their digital assets. The company also supports fiat on- and off-ramps via ACH and wire transfers and adds a loyalty program to keep users within its ecosystem.

Inside a Broader Global Expansion

Finance Magnates recently reported that Nexo had broadened its platform by introducing Contracts for Difference (CFDs) on assets such as gold, silver, oil, leading equity indices, and a range of key currency pairs, with leverage available on selected instruments.

This expansion was enabled through a partnership with MetaTrader 5, giving Nexo users access to advanced trading tools commonly used by professionals and institutions.

Additionally, Nexo’s Dubai-based entity also obtained the approval in the region to provide lending, borrowing, investment, and broker-dealer services for virtual assets. It marked the firm’s first step into Dubai’s growing crypto market

Besides geographical and product expansion, the company also made strides in sports sponsorship deals. Audi Revolut F1 Team recently entered into a multi-year partnership with the platform, marking Nexo as the team’s first official digital asset partner.