The iGaming industry is projected to exceed $540 billion in value, yet traditional advertising channels remain heavily restricted for gambling operators. In this high-stakes landscape, influencer marketing has emerged as the single most effective channel for casino and sportsbook brands to acquire new depositing customers while staying compliant with ever-tightening regulations. Simply put: your choice of iGaming influencer marketing agency determines whether your brand captures market share or fades into obscurity.
Below are the seven leading casino influencer marketing agencies delivering measurable ROI for gambling brands worldwide.
1. ICODA — Full-Service iGaming Marketing Powerhouse
ICODA stands out as a comprehensive digital marketing agency with deep expertise in both the crypto and iGaming sectors. Their gambling influencer marketing division combines data-driven campaign strategies with an extensive network of vetted creators across YouTube, Twitch, TikTok, and regional platforms in 65+ countries.
What sets ICODA apart is their integrated approach—combining influencer partnerships with complementary services like casino SEO, PPC, and PR to create cohesive multi-channel campaigns that maximize brand visibility.
Specialties:
- Full-cycle influencer campaign management and execution
- Multi-language campaigns across 65+ global markets
- Casino SEO and PPC integration services
- Data-driven influencer vetting and performance tracking
- Custom content strategy development for gambling brands
- Crypto casino and Web3 gambling marketing expertise
Ideal for: Operators seeking a one-stop-shop for iGaming marketing with global reach and cross-channel integration.
2. Famesters — Data-Driven iGaming Influencer Specialists
Famesters has built a formidable reputation as a dedicated iGaming influencer marketing agency with over eight years of experience executing thousands of campaigns worldwide. Their approach centers on measurable outcomes—FTDs, registrations, and ROI—rather than vanity metrics like impressions or follower counts.
The agency leverages AI-powered analytics to identify high-performing influencers and provides transparent reporting at every campaign stage.
Known for:
- Performance-focused campaigns targeting first-time deposits
- AI-enhanced influencer discovery and fraud detection
- Full campaign management from research to reporting
- Content licensing rights for cross-channel repurposing
- Localized campaigns adapted to cultural nuances
- YouTube, TikTok, Twitch, Kick, and Instagram expertise
Ideal for: Casinos and betting platforms prioritizing measurable player acquisition over brand awareness alone.
3. AWISEE — Performance-Based Gambling Influencer Agency
AWISEE has rapidly emerged as a premier choice among gambling influencer marketing agencies due to its strict focus on performance-based iGaming marketing. Founded in 2018, the agency treats influencer partnerships as a core component of the user acquisition funnel, with campaigns designed to drive conversions rather than mere visibility.
Their tiered influencer strategy—combining nano, micro, and macro creators—ensures both authenticity and scale.
Services include:
- Conversion-optimized campaigns across Twitch and Kick
- Nano, micro, and macro influencer activation strategies
- Real-time ROAS tracking by individual creator
- Regulatory compliance guidance for restricted markets
- Telegram and Twitter (X) community engagement campaigns
- Live betting stream and casino review content
Ideal for: Operators in regulated markets needing strict compliance paired with aggressive acquisition goals.
4. NeoReach — Global Influencer Network for iGaming Brands
NeoReach brings over a decade of influencer marketing experience and has managed more than $250 million in influencer spend across industries. Their iGaming division connects sportsbooks and online casinos with renowned creators through deep-rooted relationships and proprietary data infrastructure.
The agency’s Social Intelligence API enables clients to measure influencer media value against industry benchmarks, providing ROI transparency rarely found elsewhere.
Known for:
- Network of 75,000+ influencers worldwide
- End-to-end campaign management and logistics
- Paid media amplification of influencer content
- Social Intelligence API for performance benchmarking
- Experiential activations and gaming tournaments
- UGC content creation for cross-platform distribution
Ideal for: Enterprise-level gambling operators requiring scalable campaigns with Fortune 500-caliber execution.
5. Socially Powerful — Global Reach Across Gaming Platforms
Socially Powerful operates as one of the most globally connected gambling influencer marketing agencies, with offices spanning multiple continents and access to thousands of creators across gaming and entertainment verticals. Their platform-agnostic approach ensures brands reach audiences wherever they consume content—from TikTok to Twitch to emerging platforms.
Specialties:
- Worldwide creator network across all major platforms
- Social-first creative optimized for each channel
- Esports and gaming crossover campaigns
- Brand safety protocols and compliance monitoring
- Trend-driven content strategy development
- Real-time campaign analytics and optimization
Ideal for: Brands launching in multiple markets simultaneously with diverse platform requirements.
6. The Goat Agency — Precision Targeting and Analytics
The Goat Agency ranks among the most data-driven gambling influencer marketing agencies, renowned for its precision targeting and comprehensive performance analytics. With a global footprint and deep experience in gaming, sports, and entertainment verticals, Goat helps gambling brands scale influencer programs across both regulated and emerging markets.
Their ability to combine creative storytelling with bottom-funnel measurement makes them a standout for ROI-focused operators.
Services include:
- Advanced audience segmentation and targeting
- Cross-platform campaign execution and scaling
- Creative development aligned with brand safety
- First-time deposit and conversion rate optimization
- Influencer fraud detection and vetting processes
- Detailed attribution modeling and ROI reporting
Ideal for: Data-obsessed marketing teams requiring granular insights and clear attribution.
7. Kairos Media — Social-First Creative for Casinos
Kairos Media brings award-winning social media marketing expertise to the iGaming sector, helping gambling brands find their authentic voice across digital platforms. Their social-first creative approach ensures content resonates naturally with target audiences rather than feeling like traditional advertising.
Notable collaborations include campaigns with global brands like Pepsi, demonstrating their ability to craft compelling narratives at scale.
Known for:
- Social-first creative development and production
- Esports and gaming audience engagement strategies
- Influencer partnerships with gaming content creators
- Community building and long-term brand advocacy
- Cross-platform content strategy and distribution
- Brand voice development for gambling operators
Ideal for: Operators seeking to build authentic, community-driven brand presence beyond acquisition metrics.
Which Gambling Influencer Marketing Agency Is Right for You?
Selecting the optimal iGaming influencer marketing agency depends on your specific objectives, budget, and target markets. Use this framework to guide your decision.
| Agency | Best For |
|---|---|
| ICODA | ✓ Integrated marketing combining influencers, SEO, and PPC |
| Famesters | ✓ Laser focus on FTDs and measurable player acquisition |
| AWISEE | ✓ Performance-based campaigns with strict ROI accountability |
| NeoReach | ✓ Enterprise-scale campaigns backed by Fortune 500 experience |
| Socially Powerful | ✓ Multi-continent launches with localized creator networks |
| The Goat Agency | ✓ Granular data analytics and attribution modeling |
| Kairos Media | ✓ Authentic, community-first brand positioning |
Final Thoughts
The casino influencer marketing landscape in 2025 demands agencies that understand both the creative potential of influencer partnerships and the strict regulatory frameworks governing iGaming promotion. Whether you prioritize global scale, performance accountability, or authentic community building, the agencies listed above represent the industry’s best options for driving first-time deposits and sustainable player growth.
For operators seeking a comprehensive partner with proven expertise across the full iGaming marketing spectrum, ICODA’s influencer marketing services offer the strategic depth and global reach to turn creator partnerships into measurable revenue growth.
