Egypt’s Flextock raises $12.6M Series A led by TLcom to boost e-commerce platform across MENA

Egyptian e-commerce startup Flextock has closed a $12.6 million Series A round led by TLcom Capital, the pan-African venture firm known for backing technology companies across the continent.

The funding will help the company expand its platform across the Middle East and North Africa region.

TLcom was joined by Capria VC, Accessbridge Ventures, Alter Global, and a number of other global investors. For TLcom, this marks its third investment in Egypt, showing growing confidence in the country’s tech ecosystem despite macroeconomic challenges, including a significant currency devaluation in recent years.

Founded by Mohamed Mossaad and Enas Siam, Flextock gives online merchants a single platform to handle everything from warehouse management and last-mile delivery to sales across multiple channels and cross-border trade.

Instead of stitching together five different service providers to run their operations, merchants plug into Flextock once and get access to the whole infrastructure.

One platform, more than double the sales

The problem Flextock is solving is real and costly. E-commerce in MENA is growing fast, but the logistics and fulfilment infrastructure supporting it is fragmented. Merchants who want to expand beyond their home market face complicated customs processes, unreliable couriers, and no single system that ties everything together.

Flextock’s answer is a unified commerce platform that connects warehouses, delivery networks, and sales channels through proprietary technology. Crucially, the company doesn’t own physical infrastructure; it partners with existing warehouses and courier networks, keeping costs manageable while maintaining control over quality through its software layer.

The results for merchants have been notable. According to the company, merchants using the platform more than double their sales on average within their first year. Flextock already processes billions in annual gross merchandise value for merchants across Egypt and Saudi Arabia, which gives the Series A funding a solid foundation to build from.

Betting on founders who have been verified

TLcom’s Principal Cyril Shonibare says what drew the firm to Flextock wasn’t just the product; it was the founders.

“What excites us about Flextock is that it is addressing the growing needs of e-commerce merchants in MENA by providing them with a comprehensive platform that allows them to focus on their brand and customers rather than juggling multiple service providers,” he said.

Mossaad and Siam built the company through Egypt’s currency crisis without losing momentum, which tells you something about how they operate under pressure. TLcom specifically highlighted Siam as a founder, noting the firm’s excitement about welcoming another female founder into its portfolio.

The fresh capital will go toward expanding Flextock’s reach across the MENA region, adding new merchant tools, and deepening its presence in markets beyond Egypt and Saudi Arabia.

Similar read: Chowdeck secures $9 million Series A funding to fuel quick commerce across Nigeria and Ghana

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