Binance and Africell target Africa’s digital divide with a new crypto-education pact

Binance, the world’s leading crypto exchange, has signalled intent to collaborate with Africell, one of Africa’s most aggressive mobile network operators, to embed crypto literacy and blockchain services directly into the mobile handsets of millions across the region. By merging Binance’s global technical stack with Africell’s deep-rooted local infrastructure, the duo aims to turn crypto curiosity into practical, everyday utility.

At the heart of the proposal is a “Crypto-as-a-Service” model. The goal is to strip away the complexity that often scares off new users. By exploring technologies like Binance Link, the partnership looks to integrate digital asset payments directly into Africell’s existing service ecosystem. This means that instead of navigating cumbersome external exchanges, users could soon find themselves managing digital transactions within the same mobile environment they use for talk, text, and data.

Binance and Africell to bridge the crypto knowledge gap

The biggest hurdle for blockchain in Africa hasn’t been a lack of interest but a lack of accessible education. Binance and Africell plan to tackle this head-on with co-branded courses hosted on Binance Academy. This initiative is designed to be more than just a library of articles. It represents a localised effort to equip communities with the technical skills needed to navigate the digital economy without falling prey to the risks of an unregulated market. It’s about building a foundation of responsible adoption before the tools even hit the streets.

Efficiency is the other side of this coin. The partnership will lean heavily on Binance P2P (peer-to-peer) to overhaul how transactions happen on the ground. For many across Africa, P2P is the lifeblood of the crypto economy, but it can be slow and fraught with security concerns. By integrating these services more closely with Africell’s network, the two companies hope to deliver a faster, bank-grade security experience to the average smartphone user.

The financial incentive for users is also on the table. The partners are looking into joint promotional offers fuelled by Binance’s revenue-sharing model. 

Essentially, they want to reward users for entering the ecosystem, making the transition to digital assets feel like a value-add rather than a chore. 

Jack Wong, Business Development at Binance, explains, “Binance and Africell share a commitment to empowering African communities with education, infrastructure and practical tools to participate confidently in the digital economy. By combining global expertise with local reach, we aim to support responsible adoption of blockchain and crypto solutions and create real value for communities.”

From Africell’s perspective, this move is a clear evolution of their brand. Nidal Safetli, Africell’s Head of Business Development, pointed out that the partnership is a gateway to bringing world-class blockchain expertise into their local markets. 

It’s a move that moves Africell beyond being just a pipe for data and into the realm of a full-scale digital financial service provider. While the full scope of the programmes will be unveiled in the coming months, there is already talk of expanding these initiatives across the wider Lintel group. 

In a region where mobile money is already king, this Binance-Africell partnership might just be the catalyst that finally brings crypto to the mainstream.

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