Forest Lawn Memorial Parks Achieves Complete Spend Management Through Vroozi Platform Integration

WHY THIS MATTERS:

Procurement is often treated as a back-office control function. But Forest Lawn Memorial Parks & Mortuaries’ expanded deployment of Vroozi shows what happens when spend management becomes embedded across the operational core of an organisation.

By integrating Vroozi’s AI-powered procure-to-pay suite with NetSuite ERP and Shopify, Forest Lawn has moved beyond simple purchase order automation. It now manages all organisational spend across more than 1,000 suppliers — covering indirect procurement, direct materials, and specialised services such as Dove Release, musicians, ministers and interpreters — within a single, unified platform.

Vroozi, a leading provider of AI-powered procurement and accounts payable automation solutions, today announced that Forest Lawn Memorial Parks & Mortuaries has successfully implemented comprehensive spend management across their organization through the Vroozi platform, integrating procurement operations with NetSuite, and Shopify systems.

Forest Lawn, which began using Vroozi procurement software in 2018, has expanded its use of the platform to manage all organizational spend across more than 1,000 suppliers, including both indirect procurement and direct material purchases. After finding success with purchase management functionality, Forest Lawn added accounts payable capabilities in 2023, now utilizing Vroozi’s complete procure-to-pay suite. The implementation, which employees know as the “Forest Lawn Marketplace,” coincides with Forest Lawn’s recent transition to NetSuite ERP, with Vroozi supporting multiple phases of the migration including temporary integrations with transitional systems such as Bill.com.

“Our goal has always been to bring all spend under management for complete visibility and compliance,” said Gretchen Vance, Vice President of Procurement at Forest Lawn Memorial Parks & Mortuaries. “What we’ve achieved goes beyond that initial vision – we’re now triggering purchase orders directly from Shopify sales orders, automatically replenishing inventory at reorder points, and even managing specialized services like Dove Release services through the same platform. The integration work with NetSuite and now Shopify means procurement isn’t a separate function anymore – it’s woven into how we operate every day.”

The expanded implementation includes several key integrations:

Inventory Management with NetSuite: Forest Lawn uses Vroozi to automatically replenish stock. When inventory reaches reorder points in NetSuite, the system triggers purchase orders in Vroozi, which creates and sends orders to suppliers. Vroozi updates the inventory system when items are ordered and increases quantity on hand when goods are received.

Order Fulfillment through Shopify: Forest Lawn is connecting Shopify to their procurement workflow. When flower shop orders are fulfilled via Shopify, the API integration fulfills the orders through Vroozi. 

Service Procurement: The organization uses Vroozi to manage services including Dove Release, Musicians, Ministers and Interpreters for ceremonies.

“Forest Lawn really shows what’s possible when procurement platforms serve as the backbone for entire operational workflows,” said Shaz Khan, Co-founder and Chief Strategy Officer at Vroozi. “Since partnering with Forest Lawn in 2018, we’ve watched them continuously expand their use of the platform, from replacing manual-intensive processes to now connecting procurement with inventory management, sales operations, and fulfillment systems. When a sale triggers an inventory need that creates a purchase order that updates multiple systems in real-time, that’s when procurement becomes genuinely strategic to the business.”

The comprehensive implementation represents significant progress from Forest Lawn’s initial deployment in 2018, when the organization moved from manual, paper-based procurement processes to digital operations. The current integration extends that foundation to create connections across multiple business systems, supporting the organization’s continued growth and operational efficiency.

FF NEWS TAKE:

Forest Lawn’s journey — from manual paper-based processes in 2018 to a fully integrated digital marketplace — reflects a broader trend: procurement is becoming a strategic control tower for enterprise operations.

Vroozi’s value proposition here isn’t just AI-powered automation. It’s its ability to act as connective tissue between core systems. When procurement can trigger actions based on sales data, update inventory in real time, and manage services alongside goods, it stops being siloed and becomes part of revenue enablement and operational resilience.

The branding of the system internally as the “Forest Lawn Marketplace” is also telling. This isn’t positioned as an internal control tool — it’s an operational ecosystem. That shift in perception often determines whether digital transformation initiatives stick.

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