RAD Intel Launches RAD Amplify as Standalone Operating Company

Rick Song Appointed CEO, Emily Duban Named President as Enterprise Demand for Real-Time Creator and Media Intelligence Accelerates

LOS ANGELES–(BUSINESS WIRE)–RAD Intel today announced the launch of RAD Amplify as a standalone company, following several years of sustained growth serving Fortune 1000 brands and global agency networks. RAD Amplify will operate as a dedicated managed-services organization powered by RAD Intel’s real-time intelligence platform, helping advertisers make faster, more informed marketing decisions with precise audience and creator matching, and measurable performance outcomes.

RAD Amplify unites elevated creator strategy, audience intelligence, and media performance under one enterprise team, powered by RAD Intel’s real-time view into the online micro-communities shaping demand. The company helps advertisers make clearer decisions on messaging, creator partnerships, and content distribution—so budgets work harder and campaigns deliver measurable results. For senior marketing leaders, the focus is disciplined execution, fewer wasted cycles, and repeatable performance tied directly to business outcomes.

“Enterprise teams are being asked to deliver more performance with less room for error, and demand is already here,” said Jeremy Barnett, CEO and co-founder of RAD Intel. “That’s why we’re bringing RAD Amplify to market now. With Rick Song and Emily Duban leading the business, we have proven operators at the helm – Rick scaling high-growth companies with discipline, and Emily earning trust with global brands through delivery. Together, they’ll lead go-to-market and ensure our intelligence translates into measurable, repeatable outcomes for enterprise teams.”

Rick Song has been appointed Chief Executive Officer of RAD Amplify. He brings more than 25 years of leadership experience across digital media, advertising, and technology, including executive roles at Nielsen, Rocket Fuel, iHeartMedia and Microsoft. Most recently, he served as President of Brand Innovators Strategy Group, where he partnered with RAD and saw its impact firsthand within enterprise marketing organizations.

“The marketing landscape has never moved faster or felt more fragmented,” said Rick Song, CEO of RAD Amplify. “The advantage now belongs to organizations that can act on real-time audience insight. RAD Amplify is uniquely positioned to help advertisers turn cultural intelligence into smarter, more accountable media and influencer investments.”

Emily Duban will serve as President of RAD Amplify, having led revenue and delivery across RAD Intel’s largest brand activations, including enterprise, global agency, and holding company relationships, working directly with teams responsible for high-stakes, multi-market decisions. In her new role, Duban will lead enterprise expansion. She brings the creative and commercial discipline behind some of the most awarded GTM programs in the market, along with a track record of turning strategy into repeatable outcomes.

From the agency side, partners are using the shared intelligence layer to strengthen campaigns before they go live. “Much of the industry is still making significant decisions based on static dashboards and historical reports,” said Erin Lanuti, a Principal at Vecrin and former Chief Innovation Officer at Omnicom PR Group. “The challenge is that audiences don’t behave in quarters, they evolve in real time, often post by post. Strategy built on legacy data inevitably falls behind behavior. RAD Amplify was designed to address that gap, delivering real-time, post-level intelligence that reflects how audiences are actually engaging today, not how they engaged last quarter.”

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About RAD Amplify

RAD Amplify is the enterprise managed services subsidiary of RAD Intel, serving Fortune 1000 brands and global agency networks. The company delivers AI–powered, live audience and cultural intelligence to help advertisers plan and activate media, content and creator programs with greater precision, speed and measurable performance. For more information, visit www.radamplify.com.

About RAD Intel

RAD Intel is an AI marketing holding company built around a shared intelligence layer. Its portfolio includes RAD Amplify, the enterprise managed services business for creator, content, and paid media, and Lickly, a SaaS platform in beta for mid-market teams. RAD Intel is headquartered in Los Angeles, California and is backed by multiple Fidelity funds. RAD Intel was also selected by the Adobe Design Fund. For more information, visit www.radintel.ai.

Contacts

Bianca Roses
[email protected]