Array Acquires Penny Finance to Expand Financial Education and Money Management Capabilities

Acquisition transforms Array’s platform into the only unified money platform that controls both the data infrastructure and the consumer engagement experience.

Array, a leading embeddable platform that complements the existing product experience for many of the world’s leading fintechs, financial institutions, and digital brands, announced its acquisition of Penny Finance, a fintech platform focused on helping consumers build stronger financial habits through education, planning, and everyday money management tools.

Penny Finance provides interactive tools that help consumers better understand their spending, build savings, plan for future goals, and improve financial confidence through accessible education. By combining behavioral insights with practical guidance, Penny supports consumers across key stages of their financial journey—from day-to-day money management to longer-term planning.

The acquisition expands Array’s ability to help clients address a broader set of consumer financial needs, complementing its existing financial, credit, identity, and privacy offerings with tools focused on spending awareness, savings behavior, financial planning, and education.

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“Consumers don’t experience their finances in silos—they think about spending, saving, credit, and planning as part of a single, ongoing journey,” said Martin Toha, Founder and CEO of Array. “Penny Finance strengthens our ability to support that full picture, enabling our partners to deliver more holistic, consumer-first financial experiences directly within the products people already use.”

Founded with a mission to make financial guidance more approachable and actionable, Penny Finance helps consumers turn information into better habits. Its tools are designed to be embedded within existing digital experiences, making it easier for financial institutions and fintechs to meet consumers where they are and support smarter financial decision-making over time.

“Penny was built to give people confidence in how they spend, save, and plan—without judgment or complexity,” said Crissi Cole, Founder and CEO of Penny Finance. “By joining Array, we can scale that mission and integrate financial education and planning tools into trusted experiences that already play a meaningful role in people’s financial lives.”

The acquisition aligns with Array’s strategy to provide modular, embeddable tools with data that help partners deepen engagement, improve retention, and deliver measurable value—while empowering consumers to make more informed financial decisions.

The addition of Penny Finance strengthens Array’s platform by extending its reach into spending, saving, financial planning, and education—key areas of consumer financial decision-making.

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