Bluefin and Accrue Partner to Power Secure Payments and Modern Customer Loyalty

The partnership combines Bluefin’s secure payment infrastructure with Accrue’s branded stored-value wallet and loyalty platform

Bluefin, the global leader in payment and data security infrastructure and PCI-validated point-to-point encryption (P2PE), announced a partnership with Accrue, a fintech company powering modern customer loyalty at the payment layer. Through this collaboration, Accrue will offer its branded stored-value wallet and loyalty platform to clients seeking deeper customer engagement, while Bluefin will provide its security-first payment and data infrastructure, including gateway, ACH, and check solutions, to support those experiences.

Accrue’s embeddable, branded stored-value wallet enables businesses to turn one-time transactions into long-term customer relationships by allowing customers to load funds, earn rewards, and receive closed-loop refund credits. Paired with Bluefin’s secure infrastructure, organizations can consolidate vendors, reduce payment costs, and keep more value within their own ecosystem.

Together, Bluefin and Accrue support a range of industries – including retail, grocery, and education across K-12 and universities – where organizations are focused on lowering payment expenses while increasing customer engagement. School districts and higher education can reduce costs through alternative payment methods, while grocery and retail businesses can drive repeat visits, higher average order value, and loyalty through coupons, incentives, and stored-value programs.

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“Businesses want more than just payment acceptance – they want to build lasting customer relationships while keeping costs under control,” said Terry Ford, SVP of Partnerships at Bluefin. “By partnering with Accrue, we’re extending Bluefin’s secure payment infrastructure into branded wallet and loyalty experiences that help organizations drive repeat engagement, gain richer customer insights, and reduce reliance on traditional payment giants.”

“Accrue is focused on helping brands take ownership of their payments, refunds, and customer relationships,” said Brian Griffin, Senior Director of Enterprise at Accrue. “Partnering with Bluefin allows us to pair our stored-value wallet and loyalty platform with trusted, secure payment rails, giving businesses a powerful way to reward customers, lower costs, and pre-fund or co-fund future sales.”

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