Tesla (TSLA) Shows Strong Recovery in Key European Markets as February Sales Surge

Key Takeaways

• February saw Tesla registrations climb 55% in France and 32% in Norway, though Denmark experienced an 18% decline.
• Year-over-year, Norway’s Tesla deliveries surged 75.6% to reach 1,210 vehicles, securing the top brand position.
• Norway’s February best-seller was the Model Y, achieving 1,073 unit sales.
• January 2026 EU market share for Tesla stood at 0.8%, significantly below the 2.9% peak recorded in 2023.
• The seven-seat Model Y variant debuted across European markets on Friday, with May delivery timeline.

February delivered encouraging registration data for Tesla across two major European territories, with both France and Norway demonstrating significant year-over-year improvements.

Tesla, Inc., TSLA

French Tesla registrations climbed 55% versus February of the previous year. This growth stood out particularly as competing automakers largely experienced contractions across the French market.

Norway’s performance echoed this positive trend. February registrations reached 1,210 Tesla vehicles, representing a 75.6% jump from the 689 units delivered during February 2025.

This represents a dramatic turnaround from January’s performance, which saw merely 83 Tesla registrations in Norway — marking the brand’s weakest monthly showing in three years.

The January downturn was primarily attributed to Norway eliminating EV subsidies following the achievement of 95% electric vehicle market penetration by year-end 2025.

February’s rebound was substantial. Norway’s total vehicle registrations hit 7,272 units, with battery electric vehicles commanding 98.0% of new vehicle sales.

Tesla captured 16.6% of Norway’s market share during February, surpassing Toyota’s 12.9% and Volkswagen’s 8.6% respectively.

Model Y Dominates Sales Performance

The Model Y emerged as the dominant force, representing 1,073 of Tesla’s 1,210 Norwegian registrations — comprising 88.7% of the brand’s monthly total.

Norway’s second and third best-selling models, the Toyota BZ4X and Toyota Urban Cruiser, each delivered less than half the Model Y’s volume.

Friday marked the European launch of the seven-seat Model Y configuration. The variant is offered exclusively with the Premium All-Wheel Drive specification, with customer deliveries scheduled to commence in May.

Norwegian buyers face an additional NOK 22,000 charge for the seven-seat configuration, approximately $2,300.

Tesla is currently offering limited-time incentives through March 31, including a NOK 50,000 ($5,200) Tesla Bonus applicable to select Model Y and Model 3 Premium and Performance configurations.

The company also rolled out the Model 3 Standard across European markets in late 2025, reducing the sedan’s base pricing to NOK 299,990, equivalent to roughly $31,500.

European Market Context

Despite February’s encouraging results, Tesla’s European market position remains considerably weaker than its historical performance.

The automaker’s market share throughout the EU, UK and EFTA territories dropped to 0.8% in January 2026, declining from 1% during January 2025.

Tesla’s 2023 peak saw the company commanding 2.9% of this combined market — with the Model Y achieving global best-selling vehicle status that year.

European sales contracted 27% throughout 2025, facing intensified competition from Chinese EV manufacturers and challenges related to model refresh cycles.

Denmark diverged from February’s positive trend, posting an 18% decline in Tesla registrations — highlighting the uneven nature of the recovery across different territories.

February data from Italy and Spain was scheduled for release later that day.

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