Tesla (TSLA) Stock: Is Europe Finally Coming Back for the EV Giant as Sales Rebound?

TLDR

• Tesla gained 55% in registrations in France and 32% in Norway in February, while falling 18% in Denmark.
• Norway’s Tesla sales jumped 75.6% year-over-year to 1,210 units, reclaiming the top-selling brand spot.
• The Model Y was Norway’s best-selling vehicle in February, with 1,073 units sold.
• Tesla’s EU market share sits at 0.8% in January 2026, down from its 2023 peak of 2.9%.
• Tesla launched the seven-seat Model Y across Europe on Friday, with deliveries starting in May.

Tesla posted stronger numbers in two key European markets in February, with France and Norway both showing year-over-year growth in registrations.

Tesla, Inc., TSLA

In France, Tesla registrations rose 55% compared to the same month last year. That came even as most other automakers posted declines in the market.

Norway told a similar story. Tesla sold 1,210 vehicles there in February, a 75.6% increase from the 689 units sold in February 2025.

That’s also a sharp recovery from January, when just 83 Teslas were registered in Norway — the brand’s lowest result in three years.

The January slump was tied to Norway removing EV incentives after the country reached 95% electric vehicle penetration by the end of 2025.

February brought a bounce-back. Overall Norwegian vehicle registrations hit 7,272 units, and battery electric vehicles made up 98.0% of new sales.

Tesla took a 16.6% market share in Norway for the month, putting it ahead of Toyota at 12.9% and Volkswagen at 8.6%.

Model Y Leads the Pack

The Model Y was the standout performer, accounting for 1,073 of Tesla’s 1,210 Norwegian registrations — or 88.7% of the brand’s total.

The next two best-sellers in Norway, the Toyota BZ4X and Toyota Urban Cruiser, each sold fewer than half as many units.

On Friday, Tesla introduced the seven-seat version of the Model Y across Europe. It’s available with the Premium All-Wheel Drive trim, with deliveries expected from May.

In Norway, the seven-seat option adds NOK 22,000 to the price, roughly $2,300.

Tesla is also running promotions through March 31, including a NOK 50,000 ($5,200) Tesla Bonus on most Model Y and Model 3 Premium and Performance trims.

The automaker also introduced the Model 3 Standard to European markets late last year, dropping the sedan’s entry-level price to NOK 299,990, or about $31,500.

The Bigger Picture in Europe

Despite the February gains, Tesla’s European position is still well below where it was a few years ago.

The company’s market share across the EU, UK and EFTA region slipped to 0.8% in January 2026, down from 1% in January 2025.

At its peak in 2023, Tesla held 2.9% of that combined market — and its Model Y was the world’s best-selling vehicle that year.

Sales across Europe fell 27% in 2025, with pressure coming from Chinese EV brands and an aging model lineup.

Denmark bucked the February trend, with Tesla registrations falling 18% — a reminder that recovery is uneven across markets.

Italy and Spain were set to release their February data later in the day.

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