BrokerCentral Unlocks Personal Lines Panel with Applied Rating Hub Integration

Brokers can now access a wider range of coverage options from their central platform

Applied Systems Europe announced that BrokerCentral has selected  Applied Rating Hub to provide seamless access to a panel of insurer and MGA personal lines schemes for full-cycle EDI trading.

BrokerCentral provides a broker-focused policy administration system that combines CRM, broker management, and policy administration capabilities in a single platform designed to streamline operations. Leveraging an open API architecture to integrate with Applied Rating Hub, the BrokerCentral system will provide real-time risk data exchange, automating quote, bind, renew, and mid-term adjustment workflows for its brokers. The project will initially focus on motor insurance, expanding into niche markets such as taxi and motorhome insurance, before moving into household insurance.

“BrokerCentral was created to modernise broker workflows and remove the inefficiencies caused by manual processes, allowing brokers to focus on delivering excellent client service and growing their business,” said Nick Jordan, managing director, BrokerCentral. “We are excited to work with Applied. Their strong relationships with many UK insurers will remove the burden of developing and maintaining multiple direct insurer integrations, while enabling our brokers to offer a wide range of coverage options to their clients.”

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Rating Hub offers a single connection to a dynamic marketplace of 30+ personal lines insurers and MGAs featuring 100+ products, enabling seamless full-cycle EDI trading across the UK insurance industry. By exchanging real-time data through a one-to-many model, Rating Hub eliminates the need for multiple insurer integrations and operational bottlenecks, helping businesses speed up market access and focus on selling products and winning clients.

“Brokers have long struggled with managing the costs and complexity of multiple direct insurer integrations, or risk losing product choice and their competitive position,” said Matt Wellman, senior director of Enterprise Accounts & Insurer Relationships, Applied Systems. “The collaboration between Applied and BrokerCentral creates greater connectivity across the industry, bringing more brokers and insurers together for scalable business growth and better market viability.”

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