The post Like Target, Cracker Barrel Suffered From Brand Amnesia appeared on BitcoinEthereumNews.com. Like Target, Cracker Barrel Suffered From Brand Amnesia Getty Images Imagine the Disney logo without the castle, or Wendy’s without the pigtailed redhead, or Starbucks without its green mermaid. Now you have some idea of the dismay that greeted the recent attempt by Cracker Barrel—a billion dollar, 650-store restaurant/convenience store chain—to retire its distinctive silhouette brand of a mythical “old-timer” and his barrel. In the absurd way that such sideshows get blown out of proportion, this one briefly became fodder for the endless squabble. Cracker Barrel, commentators groused, had gone “woke,” somehow betraying its roots in the American heartland. Social media users judged the new text-only logo “soulless.” Tommy Lowe, co-founder of the first Cracker Barrel, told a Nashville television reporter, “They’re trying to modernize to be like the competition—Cracker Barrel doesn’t have any competition.” Tommy Lowe’s take was spot on. For years, when my wife and I took our kids and drove the eight-plus-hour drive to the beach for summer vacations, Cracker Barrel was our go-to for meals and old-time candy. The restaurants are ginned-up to look and feel like a country store—old tin signs and license plates, sepia-toned pictures, rocking chairs, and all the rest. It was fun, it was different from any other option, the food was simple—fried chicken, cornbread, casseroles, and breakfast all day—and the portions were country-style big. It didn’t take Cracker Barrel CEO Julie Felss Masino long to get the message, announcing within days of rolling out the new logo that the old logo—created in 1977—would remain the standard. Retail industry history is replete with examples of such brand amnesia. One of the more prominent ones is the drama still unfolding at Target Stores. Once upon a time, Target had carved out a popular niche in fashion, positioning itself as upscale from Walmart by… The post Like Target, Cracker Barrel Suffered From Brand Amnesia appeared on BitcoinEthereumNews.com. Like Target, Cracker Barrel Suffered From Brand Amnesia Getty Images Imagine the Disney logo without the castle, or Wendy’s without the pigtailed redhead, or Starbucks without its green mermaid. Now you have some idea of the dismay that greeted the recent attempt by Cracker Barrel—a billion dollar, 650-store restaurant/convenience store chain—to retire its distinctive silhouette brand of a mythical “old-timer” and his barrel. In the absurd way that such sideshows get blown out of proportion, this one briefly became fodder for the endless squabble. Cracker Barrel, commentators groused, had gone “woke,” somehow betraying its roots in the American heartland. Social media users judged the new text-only logo “soulless.” Tommy Lowe, co-founder of the first Cracker Barrel, told a Nashville television reporter, “They’re trying to modernize to be like the competition—Cracker Barrel doesn’t have any competition.” Tommy Lowe’s take was spot on. For years, when my wife and I took our kids and drove the eight-plus-hour drive to the beach for summer vacations, Cracker Barrel was our go-to for meals and old-time candy. The restaurants are ginned-up to look and feel like a country store—old tin signs and license plates, sepia-toned pictures, rocking chairs, and all the rest. It was fun, it was different from any other option, the food was simple—fried chicken, cornbread, casseroles, and breakfast all day—and the portions were country-style big. It didn’t take Cracker Barrel CEO Julie Felss Masino long to get the message, announcing within days of rolling out the new logo that the old logo—created in 1977—would remain the standard. Retail industry history is replete with examples of such brand amnesia. One of the more prominent ones is the drama still unfolding at Target Stores. Once upon a time, Target had carved out a popular niche in fashion, positioning itself as upscale from Walmart by…