Crypto.com Joins Broadridge NYFIX Network for Institutional Trading

Crypto.com has integrated with Broadridge’s NYFIX network, allowing institutional brokers and trading firms to route crypto orders through the same infrastructure used for traditional financial markets.

Key Takeaways

• Crypto.com is now connected to Broadridge’s NYFIX order routing network, expanding institutional access to digital asset trading.
• The integration allows brokers and trading desks to route crypto orders using the widely used FIX protocol.
• More than 2,200 buy side and sell side participants on NYFIX can now access Crypto.com liquidity without building new connections.
• The move marks NYFIX’s first cryptocurrency integration in Asia, signaling deeper institutional adoption of digital assets.

What Happened?

Broadridge Financial Solutions announced that Crypto.com has joined its NYFIX order routing network, enabling brokers and institutional trading firms to route crypto orders through the same infrastructure used for equities and derivatives trading.

The integration brings cryptocurrency trading into a widely used institutional trading network, allowing firms already connected to NYFIX to access Crypto.com liquidity using the familiar Financial Information eXchange protocol.

Crypto Trading Enters Institutional Market Infrastructure

The NYFIX network has long served as a major connectivity layer that links buy side institutions, broker dealers, and trading venues across global markets. By integrating Crypto.com into this network, digital asset trading becomes part of the same operational framework used daily by institutional desks.

Historically, most cryptocurrency exchanges relied on proprietary APIs and exchange specific connections. This created operational challenges for firms managing multi asset trading strategies across traditional markets and digital assets.

Through this integration, crypto order routing, confirmations, drop copies, and market data messaging can now operate within the same trading systems that firms already use for traditional assets. For many institutions, this reduces the complexity involved in entering the digital asset market.

First Crypto Integration in Asia on NYFIX

The collaboration also represents NYFIX’s first cryptocurrency integration in Asia, highlighting the growing global interest in digital assets among institutional market participants.

George Rosenberger, Senior Vice President, Broadridge Trading & Connectivity Solutions said:

The integration enables Crypto.com to connect with Broadridge’s global network of more than 2,200 buy side and sell side participants that are already active on the NYFIX platform. These firms can now route crypto orders directly to Crypto.com without building additional trading infrastructure.

Expanding Crypto.com’s Institutional Offering

For Crypto.com, the partnership strengthens its position among professional trading firms and institutional investors seeking reliable trading connectivity.

Eric Anziani, President and Chief Operating Officer of Crypto.com said:

The integration also allows Crypto.com users to access the NYFIX Marketplace, opening new opportunities for cross-market collaboration and liquidity access.

By connecting with a well established trading network, Crypto.com can expand its institutional reach while maintaining standardized, secure, and interoperable trade workflows built around the FIX messaging standard.

Traditional Finance Infrastructure Expands Into Crypto

The development reflects a broader trend where traditional financial market infrastructure is gradually integrating digital assets. As trading networks and connectivity providers expand to support crypto markets, participation from traditional financial institutions becomes easier.

For brokers already operating within the NYFIX ecosystem, accessing crypto liquidity now becomes a matter of routing orders rather than building new systems. This significantly lowers the technical and operational barriers that have historically limited institutional involvement in digital asset markets.

As a result, integrations like this often help increase liquidity, improve market access, and attract institutional order flow to crypto trading venues.

CoinLaw’s Takeaway

In my experience covering crypto markets, institutional adoption rarely begins with trading hype. It usually starts with infrastructure. When crypto exchanges plug into systems that institutional desks already trust, participation becomes far more practical.

I found this integration particularly important because NYFIX is already deeply embedded in traditional trading workflows. Once brokers can route crypto orders the same way they route equity or derivatives trades, digital assets stop feeling like a separate market.

If more exchanges follow this path and connect with established trading infrastructure, we could see a steady increase in institutional liquidity flowing into crypto markets over the coming years.

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