Honda (HMC) Stock Plummets 8% After Massive EV Strategy Reversal

Key Takeaways

• Honda revealed a massive write-down reaching $15.7 billion (2.5 trillion yen) related to restructuring its electric vehicle strategy
• The automaker will report its first annual loss since going public in 1957, reversing from a projected 550 billion yen profit to a 570 billion yen loss
• Three electric vehicle models intended for U.S. manufacturing have been completely cancelled
• Honda (HMC) shares traded in the U.S. plunged approximately 8% during premarket hours following the disclosure
• Total EV-related write-downs across major automakers including Honda, Ford, GM, and Stellantis have surpassed $67 billion

Honda Motor has disclosed one of the largest single write-downs ever recorded in automotive manufacturing history, announcing up to $15.7 billion in charges connected to a comprehensive overhaul of its electric vehicle plans.

Honda Motor Co., Ltd., HMC

The carmaker based in Japan revealed it anticipates posting a loss of up to 570 billion yen ($3.6 billion) for its fiscal year concluding in March 2026. This represents a dramatic reversal from its earlier profit projection of 550 billion yen and will be Honda’s first annual loss since its public listing 68 years ago.

Shares of Honda trading on U.S. exchanges fell approximately 8% during Thursday’s premarket session after the announcement.

Honda is eliminating three electric vehicle models previously slated for U.S. manufacturing facilities. While analysts anticipated additional EV-related financial impacts, the complete cancellation represented an unexpected development. Julie Boote, automotive analyst at Pelham Smithers Associates, described the write-down’s magnitude as “a surprise,” observing that Honda maintained an “ambitious EV expansion plan, which was badly affected by the changing market environment.”

Chief Executive Toshihiro Mibe stated that electric vehicle demand had declined dramatically, rendering profitability “very difficult” to maintain in that market segment. Both he and Executive Vice President Noriya Kaihara will voluntarily forfeit 30% of their salaries for a three-month period in response.

Widespread Electric Vehicle Struggles

Honda’s financial charge brings the automotive sector’s total EV-related write-downs to approximately $67 billion. Ford has recorded $19 billion in electric vehicle charges, Stellantis $25 billion, and GM $7.6 billion — with General Motors indicating additional losses may be forthcoming.

The aggregate market capitalization of GM, Ford, Stellantis, and Honda stands at approximately $180 billion, highlighting the dramatic scale of these financial setbacks.

These write-downs stem from excessive optimism regarding electric vehicle adoption. Tesla’s explosive expansion between 2020 and 2023 — with vehicle deliveries more than tripling — convinced competitors that the market would maintain similar growth trajectories. Rivian’s November 2021 initial public offering, which temporarily valued the company at nearly $160 billion, intensified predictions that Americans would purchase 3 million electric vehicles in 2025.

The reality: 1.3 million — unchanged from 2024, representing approximately 8% of total U.S. automotive sales.

Regulatory Changes Intensify Challenges

The Trump administration’s elimination of EV subsidies has amplified the industry’s difficulties. The $7,500 electric vehicle tax credit was terminated in September, with industry analysts projecting U.S. EV sales could decline 50% in 2026 consequently.

Honda additionally cited write-downs related to its Chinese operations, where the company has failed to compete effectively against software-driven competitors like BYD.

The manufacturer indicated it will concentrate on expanding its product portfolio in India, a market where Chinese automakers face significant barriers — mirroring the U.S. situation.

Honda intends to unveil a revised medium-to-long-term business plan during the upcoming fiscal year. As of Thursday’s premarket trading, HMC shares were down approximately 8%.

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