President Donald Trump’s longstanding fixation with naming things after himself has become a running “joke” among officials in his administration, sources insidePresident Donald Trump’s longstanding fixation with naming things after himself has become a running “joke” among officials in his administration, sources inside

Trump mocked behind his back over longstanding fixation: insiders

2026/03/15 22:53
2 min read
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President Donald Trump’s longstanding fixation with naming things after himself has become a running “joke” among officials in his administration, sources inside and close to the Trump administration told Zeteo in its report published on Sunday.

The sources, who spoke with Zeteo under the condition of anonymity, said that Trump “repeatedly” asks about how he could brand a plethora of different things – “buildings, parks, airports, city streets” – with his name.

“He does this often enough that in some corners of the federal government, it has become a running ‘joke’ in private conversations to just start adding his name to, well, everything,” Zeteo’s report reads.

“The Donald J. Trump National Portrait Gallery. The Donald Trump Washington Union Station. The Donald Trump Ronald Reagan Building and International Trade Center. I’m headed down to the Donald J. Trump Whole Foods Market, they’d quip.”

Sources “familiar with the matter” who spoke with Zeteo also told the outlet that since the start of his second term, Trump has also asked “multiple times” about having his likeness carved into Mt. Rushmore alongside the sculpted heads of former presidents George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln.

Those same sources said that Trump has privately claimed to be “more accomplished” than “some of those faces on the memorial,” Zeteo reported.

Trump’s interest has extended beyond naming things after himself or having his likeness immortalized on Mt. Rushmore.

“Sources close to the president have told Zeteo that on separate occasions over the past year, Trump has talked to longtime advisers about what it would take to officially make his birthday a national, federal holiday,” Zeteo’s report reads.

“Similarly, he has already repeatedly inquired about getting a Donald Trump-shaped monument built in our nation’s capital, and mentioned that he wants final approval on the size, look, location, content, and design of the statue and memorial."

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