NoOnes expands gift card infrastructure as crypto P2P trading grows

Crypto peer-to-peer platform NoOnes is expanding its gift card trading infrastructure as it seeks to consolidate a fragmented global market for retail vouchers and digital assets.

The company announced Wednesday, March 11, that it plans to build what it describes as the largest marketplace for exchanging gift cards and cryptocurrency, connecting thousands of brands and regional markets through a single P2P trading system.

Gift cards already represent a meaningful portion of activity on the platform. NoOnes currently supports more than 300 brands and 783 gift card products, and the company says vouchers and coupons account for over 10% of all transactions across its marketplace. The platform reports more than 2 million users across 180 countries.

The expansion comes as alternative crypto on-ramps continue to gain traction globally. In regions where access to banking services, centralized exchanges or international payment systems is limited, gift cards have become an informal but widely used mechanism for transferring value.

Under the planned upgrade, NoOnes intends to expand its marketplace to over 10,000 brands, spanning categories such as retail, digital entertainment, travel and e-commerce. Users will be able to exchange vouchers for cryptocurrencies through escrow-secured peer-to-peer transactions.

The company is also developing infrastructure tools designed to formalize what has historically been an opaque market. Among them is a dynamic pricing engine that aggregates trading data across regions to produce indicative market prices for different gift card categories. The goal, according to the company, is to reduce the pricing inefficiencies that currently dominate informal trading channels.

The broader opportunity may be significant. The global gift card market exceeds $1 trillion annually, but trading remains fragmented across local platforms and secondary markets.

The platform plans to roll out the new marketplace features gradually over the coming year, with more than 1,000 additional brands expected to be added by the end of 2026.

Featured image via claireabdo on Unsplash.