The Platform Group Acquires Bavarian Optical Company Blickpunkt GmbH to Strengthen Optics & Hearing Segment

The Platform Group SE & Co. KGaA has acquired optical company Blickpunkt GmbH Brillen und Contactlinsen, located in Starnberg, Bavaria, through its subsidiary Feine Augenoptik Beteiligungs-GmbH. This acquisition represents the latest expansion of the company’s Optics & Hearing segment, which was established in the 2025 financial year to connect local optical stores with the MyGlasses online platform.

Dieter Meis, Managing Director of the Optics & Hearing segment, stated that the Starnberg location offers strong quality and a high-value customer base. He emphasized that this acquisition, combined with existing premium specialist stores FreudenHaus and Söhnges, will help expand the company’s optical retail line. The closing of this acquisition is expected by April 2026.

This acquisition follows the company’s previous expansion in the optics sector during the 2025 financial year, when five companies comprising over 30 locations nationwide were acquired. These included Beste Aussichten GmbH, Karrasch & Nolte, and Freudenhaus Optik Handels GmbH based in Munich. The Optics & Hearing segment has demonstrated strong financial performance with an EBITDA margin ranging from 20-25%.

Dr. Dominik Benner, CEO of The Platform Group, described the company’s entry into the optical industry as a well-considered long-term strategy. He explained that expanding nationwide locations and linking them with online activities is building a stable and highly profitable segment. The next strategic step involves integrating local opticians into the platform, creating a hybrid retail model that combines physical stores with digital capabilities.

The Platform Group operates as a Europe-wide software company active in 26 industries through proprietary platform solutions. The company’s partner network comprises more than 16,000 partners who use platform solutions to address both B2B and B2C customers across various industries including luxury portfolio, optics & hearing, furniture retail, machinery trading, dental technology, and electronics. According to preliminary figures, the company achieved revenue of EUR 728 million in 2025 with adjusted EBITDA of EUR 55 million. More information about the company can be found at corporate.the-platform-group.com.

This acquisition strategy reflects broader trends in retail consolidation and digital transformation within the optical industry. By acquiring established local optical businesses and integrating them with online platforms, The Platform Group aims to create synergies between physical retail locations and digital commerce. The company’s approach leverages its existing software and platform expertise to build a comprehensive optical retail network that serves customers through multiple channels while maintaining the personalized service traditionally associated with local opticians.

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